Advertisement
Agency Network: 
Published/Aired: 
December 2008
Orange Print Ad -  SMS

Description

Print advertisement created by Y&R, Israel for Orange, within the category: Professional Services.

Caption

Text messaging while driving prevents you from seeing what really matters.

Advertising Agency: Shalmor Avnon Amichay/ Y&R Tel-Aviv, Israel
Chief Creative Director: Gideon Amichay
Creative Director: Tzur Golan
Head of creative team: Yariv Twig
Art Director: Shirley Bachar
Copywriter: Sharon Refael
Log in or register to post comments

Highest Rated

iamcreative's picture

simple idea and visually very nice !!

iamcreative
Activity Score 262
Guest's picture

really cool

Guest
Guest's picture

What a great idea!

Guest
Guest's picture

looool same guy commented 3 times :P
great idea seriously.. good job

Guest
rebelscum's picture

...don't you mean 4 times?

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

Guest's picture

really old

Guest
ORISHAS76's picture

MUY BUENA IDEA!!!!

ORISHAS76
Activity Score 344
Guest's picture

really bad

Guest
Guest's picture

Sharon Refael is the best creative in the world

SHARON IS GOD

Guest
Guest's picture

done before

Guest
Guest's picture

stick to the work, Douche Bag

Guest
goci134's picture

interesting visual

goci134
Activity Score 243
Copywriter
Guest's picture

old good idea.

Guest
Guest's picture

try dropping bombs. you know you are better

Guest
Guest's picture

- Smart Idea
- Already Done
- Israel Sucks

Period.

Guest
Guest's picture

nice one!!!

Guest
Guest's picture

Not new.

Guest
Guest's picture

Perhaps, Sharon is dog? If u say that in the land of Israel.

Guest
Blair Semenoff's picture

You should all sign up or get off!

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

nothing's new, you losers

Guest
funky_frogii's picture

like it.........

infected by a virus called creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture

DONE. AND WON CANNES LAST YEAR.

Guest
G.J.'s picture

Piyush Pandey's talk-bubble was more clearer and effective, this seems like an extension from that thought.

G.J.
Activity Score 149
Copywriter |

No matter wat you do,
33% of the people will love it,
33% of the people will hate it,
And the rest won't give a fcuk.

BFB's picture

Yeah, it was the same creative agency.

http://adsoftheworld.com/media/print/orange_zebra

BFB
Activity Score 936
Copywriter
Guest's picture

good.
I'm korean.
I want to meet for foreigner friends.
please send a message dhgh3455@naver.com

Guest
Guest's picture

Ahn neung ha sae yo (That's all I know how to say in Korean).

Guest
Guest's picture

creative work has no religion, race or color or even politics you lame retards. It is nice work by the way

Guest
Guest's picture

CALLATE JUDIO DE VERGA

Guest
Guest's picture

music, Arts,ideas has no borders...don't you know it by now? you people....

Guest
Guest's picture

병신

Guest
Wordnerd's picture

fake cheering doesn't make this idea better. it's boring

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

muy usado...

Guest
Guest's picture

greaaat idea and visually very nice !!

Guest
reraow's picture

visually it looks appealing, plus the idea is great as well.... i only have one comment about the the driving wheel,,dono i think it needs something :)

thanks,

reraow
Activity Score 2
designer
Guest's picture

Visually, I'm pretty sure they've used a flash script created by Levitated.

Guest
monicamexico's picture

Interesting. But I'd be tempted to put the words in the car, you know, looking down or off to the side like people do when they're texting.

monicamexico
Activity Score 830
samwanzer28's picture

Looking down or sideways is still visually imparing when you're driving which this ad tried to show. It's effective.

samwanzer28
Activity Score 313
Computer Graphic Artist |

que sera sera

toier's picture

bad typography :|

toier
Activity Score 24
Graphic Designer
theanc's picture

Done before (and better). They used comic baloons instead.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Guest's picture

old. but nice. love it. Trihan

Guest
iamcreative's picture

simple idea and visually very nice !!

iamcreative
Activity Score 262
Guest's picture

Ad similar to the idea of Jose Arce for Nazca Saatchi & Saatchi in Mexico.

Guest
Guest's picture

Good idea, although i've seen something similar done before about talking on your cell phone while driving with dialogue balloons. Similar, not the same.

Guest
Guest's picture

I like it very much!

Guest
Guest's picture

Is d ad only 4 drivers?????????

Guest
Featured Content

Latest Collections

Advertisement