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Psycho

Campaign
Agency Network: 
Published/Aired: 
April 2009

Description

Print advertisement created by Ignitionk, Spain for Orange, within the category: Professional Services.

Caption

We create projects to make cinema accessible, by introducing audiodescription systems, so that the blind may also see.

Advertising Agency: Ignitionk, Madrid, Spain
Creative Director: David Moure
Art Director: Belen de Pedro
Copywriter: Gloria de Castro
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Guest's picture

so, you guys did a print campaign for blind people?

Guest
everartz's picture

this is sort of funny even it is meant to be a campaign that introduces help, which should be serious...
its ok, i like it

everartz
Activity Score 7613
Art Director |

| everartz |

tak's picture

Mr. Wunderman once did a radio campaign for the hearing impaired...and it worked!
I like this.

tak
Activity Score 23
Administrative
Guest's picture

hmm. nice concept.
but isn't it a little too bland in a blind man's world?
is the blind really the actual target audience?

perhaps having a colorful visual, with a blind man on a cinema chair (shades/stick/popcorn/drink) and having the actual movie characters like Spiderman with some bad guys fighting in front of him, at the back alley. can you guys picture that? will that be okay? hmmm.

-jeann

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