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Orange

Published/Aired: 
December 2007
 Orange

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Description

Caption

Buy shoes and win a house.

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associate Creative Director: Sukhendu Mukherjee
Art Directors: Partha Chowdhury, Altaf Hossain
Copywriters: Sujoy Roy, Uttaran Chaudhuri, Namrata Achowe
Illustrator: Sudip Mitra
Photographer: Sanjib Ghosh
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jobo's picture

Am i missing something here?

jobo
Activity Score 99
Argentina
panasit's picture

That's one hell of a sales promotion.

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

Corner Store's picture

It looks like these people didn't win a house instead they bought so many shoes that they figured they might as well build a house from the shoe boxes. If I want to win something I'll buy a lotto ticket not shoes. Why don’t they say something about the shoes?

Corner Store
Activity Score 229
Art Director
Saltsea's picture

Nice idea, well done.

Saltsea
Activity Score 319
Creative Director
FlyingDogs's picture

Looks like O&M Kolkata's providing good competition to O&M Mumbai.

FlyingDogs
Activity Score 968
Copywriter
Gunner's picture

If you loose enough times you can build a house out of the boxes? this sucks.

Gunner
Activity Score 24
alfa's picture

buy a houses win a shoes

alfa
Activity Score 2
vurtomatic's picture

Scam. No way would a tatical ad be done like that.

vurtomatic
Activity Score 364
p_hollis's picture

Poor idea. What does a house made of shoe boxes have to do with winning a house? And a star burst? Kill 'em.

p_hollis
Activity Score 34
The Dallas Morning News |

For every vision, there is a revision

white widow's picture

Really sucks. first idea with a bad execution, sorry

white widow
Activity Score 137
Art Director
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