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Meat

Campaign
Agency Network: 
Published/Aired: 
November 2007

Description

Print advertisement created by Ogilvy, South Korea for Oral-B, within the category: Health.

Caption

Gone with Oral-B

Advertising Agency: Ogilvy & Mather, Korea
Chief Creative Officer: Wain Choi
Creative Director: Yongsun Kim
Art Director: Jongok Shin
Copywriter: Sunbok Lee
Illustrator: Jinwoo Kwon
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Highest Rated

kai539's picture

risky for your product
no matter how smart is the idea behind
no matter how funny it could be
without positive image, it's unlikely to be persuasive

kai539
Activity Score 244
Nanyang Academy of Fine Arts
SeanMartin's picture

You have *got* to be kidding me.

Death and destruction to sell a *toothbrush*???

O&M should be ashamed they let this one out the door.

SeanMartin
CreepingFeature's picture

Best ad created by a human

CreepingFeature
Activity Score 244
Copywriter at 7th Level of Consciousness
WilhelmR's picture

Aaw, just look at that cow-sized rooster, it's so happy to be flying

:P

WilhelmR
Activity Score 84
Jet Propulsion Lab's picture

Yeah, and the pig is like "you believe me NOW?!"

Jet Propulsion Lab
Activity Score 10679
Copywriter
Tincho's picture

Hahahaha

Tincho
Activity Score 1093
Art Director
Zeus's picture

jajajajaja...the pig and the chiken is bigger than the cow...WTF???

Zeus
Activity Score 906
somewhere
teenie's picture

Ah, just in case I didn't get the first two executions, they made a third. How nice.

teenie
Activity Score 1894
Copywriter
juliangray's picture

the retouch is terrible... why are they standing in the air?

im sorry you cant be a retoucher and be lazy, its not how it works.

juliangray
Activity Score 987
Art Director
hcook5150's picture

Perspective between cow, rooster and pig are not great. Use the 'free transform tool'.

www.hkstudiosinc.com

hcook5150
Activity Score 229
Other at http://www.hkstudiosinc.com
underground's picture

Toothbrush spins fast, link to something spinning fast...tornado. Such a preliminary idea, it's one of the first things you would think of....then quickly move on to a higher level

underground
Activity Score 41
Horizon.FCB Dubai
Torenaga's picture

Please, axplain me this campaign! Thanx!

Torenaga
Activity Score 140
Copywriter
wapcaplet's picture

The tornado is the toothbrush. The disproportioned animals are the food on your teeth. Being removed by the tornado-cum-toothbrush.

wow.

A perfect example of "trying to hard."

And another example of an ad that only run in certain parts of the world. Places where people think explicit animal cruelty is funny.

P.S. Why isn't there a dog in the tornado?

wapcaplet
Activity Score 25
USA
kai539's picture

risky for your product
no matter how smart is the idea behind
no matter how funny it could be
without positive image, it's unlikely to be persuasive

kai539
Activity Score 244
Nanyang Academy of Fine Arts
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