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Hiding, 3

Campaign
Published/Aired: 
July 2013

Description

Print advertisement created by Miami Ad School, Brazil for Oral-B, within the category: Health.

Caption

You never know what could be hiding in your mouth.

Advertising Agency: Miami Ad School, São Paulo, Brazil
Creative Director: Paulo André Bione
Art Director: Pedro Martoli
Copywriter: Marcelo Miazzi
Photographer: Shutterstock
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baliais's picture

No.. it looks stupid

baliais
Activity Score 2618
Graphic Designer
BLACKPIXEL's picture

not working

BLACKPIXEL
Activity Score 468
Graphic Designer
Shawali's picture

I've seen some pretty lame ads from MAS on the front page, but this campaign takes the cake.

Uploading these ads is a disservice to the students who committed them as well as for MAS.

It cheerfully breaks the golden rule that is avoiding infamous figures such as dictators or terrorists in advertising. But it would have been OK if the concept behind it was great. Unfortunately, the idea itself is just plain stupid, almost an insult to the intelligence of the viewer. Unless the target audience are zombies and cannibals.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

monoliz's picture

artwork is terrible, idea is worse

monoliz
Activity Score 1304
UNTTLD_'s picture

Orange text on pink background? It's like an optic illusion o.O and copy: ''you never know what's hiding inside your mouth'' is only a path to the actual idea, an insight, looks like they rushed a bit

UNTTLD_
Activity Score 101
Art Director at Langland
Mick Fly's picture

No. No idea here.

Mick Fly
Activity Score 149
Art Director
stke's picture

Jesus Christ. No.

stke
Activity Score 274
Copywriter
kleenex's picture

I know what is hiding in your teeth. ONE very crappy ad idea.

kleenex
Activity Score 51098
Web Designer/Developer
faissalo's picture

bad taste.

faissalo
Activity Score 728
Art Director |

Nice init

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