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Chicken

Campaign
Agency Network: 
Published/Aired: 
July 2009

Description

Photographer: Pedro Dimitrow/Gelmi

Print advertisement created by Publicis, Brazil for Oral-B, within the category: Health.

Caption

Food, it's no use hiding.

Advertising Agency: Publicis Brasil Sao Paulo, Brazil
Chief Creative Officer / Executive Creative Director: Hugo Rodrigues
Creative Directors: Hugo Rodrigues, Tony Goes
Copywriter: Rodrigo Strozenberg
Advertiser's Supervisor: Andres Lefebvre
Account Manager / Account Supervisor: Karin Kimura
Art Buyer: Selma Momosse
Art Director: Fabio Onofre
Illustrator: Gelmi
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Guest's picture

who eats chicken eyeballs? seriously, wtf is going on in brazil?
otherwise, nice adaptation of this meme (slit of info on bank canvas).

Guest
mrckais's picture

the chicken is hidden, nobody is talking about eat chicken eyeballs

mrckais
Activity Score 417
Art Director |

mrckais

ivan's picture

I think they are talking about a piece of chicken left in your teeth.

ivan
Creative Director at Ads of the World
Guest's picture

never had a chicken eyeball stuck in _my_ teeth. i just don't understand WHY THE EYES??

Guest
Adaddicted's picture

Absolutely!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Guest's picture

This was done for some slim mobile phone that falls between the floor boards or couch.

Guest
Guest's picture

that's completely different dude... come on!

Guest
Guest's picture

it's OK!. The idea is acceptable.

Guest
AXAY555's picture

u cannot understand which animal is it unless u read d title

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
Guest's picture

duh you can't realllly tell. then it would be head line repeat visual. make the reader feel like they made a small accomplishment by figuring out what it is.

Guest
federo's picture

the chicken is hidden, I presume he´s afraid of been discovered

federo
Activity Score 781
advertising agency
Guest's picture

it may be a turkey's eyeball too

Guest
Chopper's picture

10, if six millimeters less.

Chopper
Activity Score 1015
CurryJ's picture

The food's hiding!!!!! When you hide, you look through a gap in your hiding place to see if you're spotted. Seriously, why's everyone taking it so literally.....

CurryJ
Activity Score 953
Copywriter |

================================================
I think; therefore I am

Guest's picture

you're right.. stupid comments.

Guest
Guest's picture

was cannes 2009 guys

Guest
kaustubhmax's picture

great execution....I luv u !!

kaustubhmax
Activity Score 55
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