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Pill

Agency Network: 
Published/Aired: 
March 2010
Description: 

Print advertisment created by Unitas, Chile for Ópticas Schilling, within the category: Professional Services.

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Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Director: Fernando Cuevas
Art Director: Gonzalo Muñoz
Illustrator: Gorila Studio
Account Manager: Alexis Sfeir

Comments (18)

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wildbore's picture
wildbore
Activity Score 749

hmmmmmmmm!?

everartz's picture
everartz
Activity Score 7613

it is funny!! i like it

| everartz |

thedesignaddict's picture
thedesignaddict
Activity Score 5403

It took me a second, but I like it. Clear benefit.

satrianee's picture
satrianee
Activity Score 3748

firs i saw two golf clubs and a ball

perhaps i need shilling help :)

second_creator's picture
second_creator
Activity Score 754

no

copywriter

pulchinela's picture
pulchinela
Activity Score 1175

Its hard to get it.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Not very good...why a tablet??

miko1aj's picture
miko1aj
Activity Score 3086

Excellent idea. Just great. It's extremely hard have such idea occurred. Simple and striking to the point. Very billboardish. Minus is that it doesn't need a three executions perhaps.

Dzsoi's picture
Dzsoi
Activity Score 8532

It helps you to find things? Or what is the concept?

miko1aj's picture
miko1aj
Activity Score 3086

Magnifies and sharpens probably which is supported by striking metaphor of stretched sling. You almost can feel that an object will hit You in a face in a minute.

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Very good.

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ZAPATABLOOD's picture
ZAPATABLOOD
Activity Score 30

Nice art. Good -not excellent, only good- concept

salamandos's picture
salamandos
Activity Score 1947

makes no sense

perromalo's picture
perromalo
Activity Score 429

I like the execution, but I find that you need to see the other three in order to undestand the concept. It's just my opinion.

ek kanya's picture
ek kanya
Activity Score 814

??? ok...

am an advertising junkie | read my flog at http://www.desicreative.com/forum

kurtberengeiger's picture
kurtberengeiger
Activity Score 7318

I like this series of adverts. I got the point immediately. But then agian, I may need a pair of glasses...

cruzialx's picture
cruzialx
Activity Score 194

now I could see the 5mg label :D

Ed Rapport's picture
Ed Rapport
Activity Score 724

it took me a minute to figure this out to be eyeglass frames. thought it was 2 golf clubs and an aspirin.

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