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Eagle

Campaign
Agency Network: 
Published/Aired: 
November 2009

Description

Print advertisement created by Unitas, Chile for Ópticas Schilling, within the category: Personal Accessories.

Caption

Optics Schilling. See better

Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Director: César Ojeda
Art Directors: César Ojeda
Copywriter: César Ojeda
Photographer: Pato Pescetto
Retoucher: Michael Burgos
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Highest Rated

CuriousPencil's picture

Right between the eyes. Short, sharp, understated bullseye. Brilliant.

CuriousPencil
Activity Score 4225
Copywriter
adabortion's picture

Not bad at all!

adabortion
Activity Score 615
Creative Director
silvi's picture

I love it. Great impact. Clear and clean.

silvi
Activity Score 4172
Copywriter
picopalqlea's picture

These birds are not suppose to use glasses. I get that you will have a great vision like these guys but....... they dont need glasses.

picopalqlea
Activity Score 999
Jet Propulsion Lab's picture

What glasses?
Do you actually see the "glasses"?

Jet Propulsion Lab
Activity Score 10679
Copywriter
picopalqlea's picture

duhhh! its a lab-eye-glass shop ad.

picopalqlea
Activity Score 999
Guest's picture

you are right "picopalqlea" but in this case these birds look better because of the SCHILLING and no one have noticed before... (thats what i think ;) ) i really love the concept!
sorry my english...

Guest
maashookshee's picture

respect for the photography .. idea is good to me the execution sold it up... although the photo shop touches could have being better ..

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
J Designer's picture

Great photo of the bird. Great photoshop of the glasses...but for me it wasn’t clear straight away that they were glasses (excuse the pun). Maybe a very slight shadow around the rim of the glasses would work?

J Designer
Activity Score 2420
Graphic Designer at Click Clack
Re Dator's picture

About the shadow around the rim of the glasses, look for (a phrasal verb!!, again!!) my two comments on the next ad...

Re Dator
Activity Score 28
Copywriter at Trade Mkt
Cheloveco's picture

really nice idea

Cheloveco
Activity Score 54
Art Director
Guest's picture

very nice, great idea

Guest
hagemony's picture

really good idea but need "more a minute" to understand for non-ad people

hagemony
Activity Score 335
perimosh's picture

un aguila por la vista.. q vuelta q le dieron.. puag.

perimosh
Activity Score 24
Copywriter at http://cargocollective.com/elperi |

La mentira bien escrita suele ser corajuda.

bhu's picture

good art

bhu
Activity Score 35
Creative Director at Percept H |

www.bhushanvelur.blogsppot.com

CopyRight's picture

beautifully creative

CopyRight
Activity Score 713
Guest's picture

i get the owl having glasses being a symbol of wisdom. but i don't get the connection between an eagle and glasses.

Guest
Guest's picture

very nice, beautiful, great impact.

Guest
Guest's picture

HASTA QUE LO LOGRÓ!

Guest
adabortion's picture

WHAT IS WRONG WITH YOU PEOPLE? THIS CAMPAIGN DOES NOT NEED THE GLASSES TO SHOW. OTHERWISE, IT WOULD BE SO VERY LITERAL, RIGHT? IT IS SUPPOSED A 'GIVEN' ELEMENT IN THE IDEA. DUH!!!

adabortion
Activity Score 615
Creative Director
Guest's picture

nice idea, but already done. the only difference was the frame had lenses too.

Guest
Migzter13's picture

the Owl was good. This Eagle however is Kickass Good!
Nothing symbolizes sharp eyesight more than the king of birds.
Well Done.

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture

second idea

Guest
willy wonka's picture

Good idea and execution

willy wonka
Activity Score 137
work
xezadaca's picture

very nice, Clear and clean.

xezadaca
Activity Score 85
Art Director
CuriousPencil's picture

Right between the eyes. Short, sharp, understated bullseye. Brilliant.

CuriousPencil
Activity Score 4225
Copywriter
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