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Nutella

Campaign
Agency Network: 
Published/Aired: 
September 2011

Description

Print advertisement created by McCann, Israel for Opticana, within the category: Health.

Caption

At least he looks smart.
Opticana's new kids collection.

Advertising Agency: Mccann Erickson, Tel-Aviv, Israel
Creative Director: Nir Levi
Art Director: Galia Kedem
Copywriter: Yoav Hebel
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morse's picture

I've seen this concept before I'm sure.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

dbor's picture

Ugly kid.

dbor
Activity Score 1455
kleenex's picture

junk ads...

kleenex
Activity Score 51110
Web Designer/Developer
cmb's picture

Eating a whole jar of Nutella IS smart

cmb
Activity Score 1406
Copywriter
mr.x's picture

simply horrible photos. same kid in all the ads. what the hell...

mr.x
Activity Score 998
Forsbergs Skola
Chris Inton's picture

Wow. Insult the child and ask the parents to buy the product? Was this ever approved or something picked up from the reject pile?

Chris Inton
Activity Score 29
Art Director
mitali prasad's picture

oh......god...i know same kid in all the campaigns! phew!

mitali prasad
Activity Score 458
General Manager
thoughtsnwords's picture

He ain't dumb here.

thoughtsnwords
Activity Score 20
Copywriter at Optima Advertising Pvt. Ltd.
Hadrons's picture

what a lame joke. sorry, I don't care for an insult.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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