Agency Network: 
November 2008

Print advertisment created by FCB, Venezuela for Optica Caroni, within the category: Retail Services.

Advertising Agency: DRAFTFCB Caracas, Venezuela
Creative Directors: Macoco Moreira, Carlos Rusconi
Art Directors: Daniel Caiman Méndez, Francisco Kalatayú Jimenez
Copywriter: Diógenes Méndez
Photographer: Harold Gonzalez
Sculptures: Francisco Kalatayú Jimenez, Daniel Caiman Méndez

Comments (7)

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AdvMan's picture
Activity Score 299

What's That? :)
It's a very absurd

Guest's picture

Por qué en el baño??????? No tiene un concepto potente y la intención de una grafica diferente, no esta bien hecha. No tiene buen acabado.... Perooo.. Por qué en el baño??

Guest's picture

el sol esta en el baño en un momento privado...

izmild's picture
Activity Score 770

Good concept but too absurd to convey the message!

annasamara's picture
Activity Score 79

Oh, come on. It is hilarious :) Makes me want a new pare of sunglasses. But I am not sure the brand is used very effectively.
The logo feels like an after thought.

I can just hear it now: "well the client insists we use their stupid logo, so I guess we can stick it here in the corner."
If I was driving on the highway at 85 mils per hour (i am a fast driver :) no way would I would pay attention to the logo.

Annya A. Uslontseva
Graphic Designer

dadada's picture
Activity Score 1720


Everybody is creative, be yourself.

Imwrittenwith-c-and-ai's picture
Activity Score 80

Hmmm think the other one transports it a bit better - is a single shot thing in my opinion - but then full strike! :-)