Pork molecules

Agency Network: 
December 2009

Additional credits: Production House: Technicolor

Print advertisment created by Bleublancrouge, Canada for Opinel, within the category: House, Garden.

Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaetan Namouric
Art Directors: Julien Conter, Cyril Drouot
Copywriter: Melanie Delisle
Illustrator: Odrey Veillette

Comments (29)

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Misstree's picture
Activity Score 425

Man! Do u also take out another ad to give all that explanation??!? How would u expect anybody to guess those were molecules??!?


Not all who wander are lost.

hermotsura's picture
Activity Score 254

i second that. i thought it was about piggy banks screaming in the matrix... what a trip would that be... but seriously, molecules?!?!?!?!!

hermotsura's picture
Activity Score 254

i kinda like the piglets and the artwork, so to speak, little piggy faces. got a basket of little lemon molecules i didn't know what to do with

whatthefudge's picture
Activity Score 1266

Misstree: word.

kripaakar's picture
Activity Score 522

bad idea.... for one to understand this concept, you should add the description as the copy on to the ad...

gmint7's picture
Activity Score 2675

too smart

i feel like an idiot.


lynz's picture
Activity Score 104

hahahaha I felt the same way when I read the explanation. I like the thought behind it, I just think that if it was at another angle or something you would be able to see it clearer.

shortafella's picture
Activity Score 1063

they look more like piggy banks rather than atoms but still funny. 8/10

CopyRight's picture
Activity Score 713

i like this

xcreativity's picture
Activity Score 2374


=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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hufflepoff's picture
Activity Score 430

awsome execution! awsome idea, but had to read the explanation to get it. ergo, fail

PERP's picture
Activity Score 433

Where do piggy banks translate "precised cut for anything you cook"?

.: look for the green giant on the label :.

Tero Ylitalo's picture
Tero Ylitalo
Activity Score 628

Piggy banks scared of the knife, absolutely. 5/10 for the art work.

gon_enelcamino's picture
Activity Score 838

dedíquense a otra cosa

elyoshiro's picture
Activity Score 546

Si tienen que poner el brief para que se entienda el anuncio, entonces no sirve.

silvi's picture
Activity Score 4172

100% de acuerdo. Los chanchitos quedaron bonitos, pero la idea no se entiende si no se lee el brief.

JLL's picture
Activity Score 390

I get it but I don't like it. I think we could do so much better with a brand like Opinel...

monsieurange's picture
Activity Score 520

¿Y cómo sabría la gente que esas son moléculas?

Ensamblador's picture
Activity Score 239

Way harder to understand than interesting.

Mantufayo's picture
Activity Score 580

Meat are cells, non molecules!

satrianee's picture
Activity Score 3748

Great team... they did convince the client, right?

thus's picture
Activity Score 95

Totally agree with Ensamblador.

pantspantsrevolution's picture
Activity Score 24

Nice thought if your target market consists solely of molecular biologists.

Spoonfeederxxx's picture
Activity Score 641

The creatives should take a long walk off a short pier...

DarkSide's picture
Activity Score 1066

I like it.

Yes this category is kind of "worn" by the latest Festivals and others ads have the same exaggerated approach and this one is hard to get. But i like it.

rolling.stone's picture
Activity Score 2741

this one seems funny


~ Quite obviously, I have gathered no moss ! ~

cortescreativo's picture
Activity Score 118

GREAT IDEA but execution isn't clear enough...

(miguelandréscortés / Graphic Creative / Y&R)

advertising ninja's picture
advertising ninja
Activity Score 616

its super funny, for people with engineering or science background. i love the "pig molecule" : ] very very fresh.

Sébastien Heinz's picture
Sébastien Heinz
Activity Score 24

De la grosse merde. Comme le AD qui l'a fait.