Fish molecules

Agency Network: 
December 2009


Additional credits: Production House: Technicolor

Print advertisement created by Bleublancrouge, Canada for Opinel, within the category: House, Garden.

Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaetan Namouric
Art Directors: Julien Conter, Cyril Drouot
Copywriter: Melanie Delisle
Illustrator: Odrey Veillette
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bi_sign's picture


Activity Score 262
Art Director
bi_sign's picture


Activity Score 262
Art Director
Misstree's picture

I also hate how petrified they look.

Activity Score 425
Copywriter |


Not all who wander are lost.

kripaakar's picture

this is even more sad than the piggy one

Activity Score 522
hermotsura's picture

they look petrified and they look as if sperm armies are chasing them... hmmm... knives you say?

Activity Score 254
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

deep dave's picture

lost in translation...

deep dave
Activity Score 22
Art Director at Grey South Africa
Phil Lestino's picture

These just do not work....on any level, not even a molecular one!

Phil Lestino
Activity Score 1684
CopyRight's picture

the pork one is better

Activity Score 713
xcreativity's picture

good visual, that's all.

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

whatthefudge's picture

The visual means shit if the message doesn't get through.

Activity Score 1266
Marlus Lau's picture

Hard to get they are molecules. I just understood cause I read the ad's name.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Imagepro's picture

A good try, but it's a fail.

Activity Score 112
Art Director
JLL's picture

Definitly bad.

Activity Score 390
Director of Creation - Copywriter
silvi's picture

Excelent visual, but concept is too complicated to understand! To bad!

Activity Score 4172
lucdesaulniers's picture

It fails because its way too farfetched

Activity Score 1145
Mantufayo's picture

Fish has cells, non atoms. in addition this is too complicated.

Activity Score 580
Creative Director
Dzsoi's picture

And cells are the smallest units in a living organism? I don't think so.
First I thought it says you can cut the fish into molecules with this knife, but then I saw the huge cut at the back, so I don't get it anymore.

Activity Score 8532
Copywriter at junior copywriter
Brain-Art's picture

Like the visual

Activity Score 1101
Graphic Designer
Hibon's picture

Nice visual but no idea behind.

Activity Score 3734

Simple ideas are the best !

satrianee's picture

...a chemistry drop out student finds a part time job in the agency...

Activity Score 3748
rolling.stone's picture

probably biology / bio-chemistry drop out

Activity Score 2741
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

thus's picture

To understand the general people need to carry a definition with the ad for the image...? Visualwise ... OK... can agree but not with the idea.

Activity Score 95
Art Director at A&D Advertising (Pvt) Ltd.
lynz's picture

Absolutely nothing about this says precision.

Activity Score 104
Art Director
tchifi's picture

where's the precision ?!

Activity Score 164
Creative Director
Billoughsby's picture

I suspect some audience, somewhere, knows right off what this means when they see the brand name wed to the visual.

Reminds me why some people are vegetarians.

Activity Score 5150
Art Director |

That's it.

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