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Prof

Campaign
Agency Network: 
Published/Aired: 
June 2007

Description

Print advertisement created by LG&F, Belgium for Oogmerk, within the category: Retail Services.

Caption

Get the respect you deserve
oogmerk opticians

Advertising Agency: LG&F, Brussels, Belgium
Creative directors: Christophe Ghewy, Paul Wauters
Creative Team: Tim&Joeri
Account: Inge Vanderhaegen
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Highest Rated

ellehcimeo's picture

Random Chuck Norris fact:
Chuck Norris's tears can cure cancer. Shame he never cries.

that doesn't exclude you from being polite. you can like the ad without name calling.

ellehcimeo
Activity Score 3376
Art Director
Shut Theory's picture

now THAT is offensive to truck drivers!

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

A. J. SMITH's picture

Yes it is.

A. J. SMITH
Activity Score 2822
creative420's picture

He hE... I know.. Please remove the address from you website or.. change your office people..

creative420
Activity Score 279
Copywriter
Conceptual-eyes's picture

Truck driver with glasses. lol.

Conceptual-eyes
Activity Score 1475
Copywriter
Corona Raymaker's picture

I think the other one is even more offensive^^

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

jennywhx's picture

seriously i hate this campaign. wolf + sheep skin.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

Disco Munky's picture

chicken + fore skin?

Who's with me??

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Minimum's picture

Pity Five!

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Disco Munky's picture

The Tod will take what he can get.

Internet Five! *send*

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Minimum's picture

ouch that hurt. Looks up and sideways and starts daydreaming

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ellehcimeo's picture

can't keep your hands off it for a second can you?

ellehcimeo
Activity Score 3376
Art Director
Disco Munky's picture

You say it like it's a bad thing.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

ellehcimeo's picture

no kitten, my tone is lost. love thyself as much as ye like!

ellehcimeo
Activity Score 3376
Art Director
Disco Munky's picture

I shall, till I'm 2stone, and the neighbours complain of the smell.

;-{

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

picturejockey's picture

So if a truck driver gets these glasses his IQ goes high enough to be a prefessor. Did Einstied used to get his glasses from here...I definitely want one.

http://www.picturejockey.com

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

addyhoch10's picture

how is this offensive?
it's about being clever enough to make the best of one's looks and not to sell oneself short.
actually this is just demonstrating how easy we can be outsmarted by superficialities.
smart ad. i like it.

addyhoch10
Activity Score 2592
Art Director
Shut Theory's picture

but why are u assuming truch drivers are stupid? this AD isnt even targeting truck drivers, it is telling doctors to, hey, stop looking like a truck driver :) and if truck drivers end up wearing glasses, why is that smart? is the road officer going to give them a slack because they LOOK like doctors?

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

Corona Raymaker's picture

Hehehehe, good point.

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

addyhoch10's picture

please read my previous post again, it seems you misunderstood something.
and i think you're taking this ad a little bit too literal.

addyhoch10
Activity Score 2592
Art Director
Corona Raymaker's picture

I read your previous post several times and I think I'm getting what you want to point out.
And that's just the reason for me posting my agreement with the other guy.
:P

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

addyhoch10's picture

don't be childish quemaleur. i was replying to the "other guy"'s comment.

addyhoch10
Activity Score 2592
Art Director
Corona Raymaker's picture

Sorry, I can't help being childish \^-^/

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

PaulyG_fill in the blank's picture

But what are they selling? THis particular glasses' store? Or glasses period?

Are they telling me that if I need glasses, I should buy them at this store? Or are they telling me that I should wear glasses regardless of whether I need them, just to change my image?

There's no real clear message here.

PaulyG_fill in ...
Activity Score 1148
Copywriter
JTW926's picture

I agree with you 100%

JTW926
Activity Score 184
Art Director
A. J. SMITH's picture

No this is cack.

It is offensive to truckers everywhere and also, the 'glasses make you look clever trick doesn't work';

Van Damage tried it and he still looked stupid.

A. J. SMITH
Activity Score 2822
Corona Raymaker's picture

True.

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

ChuckNorris's picture

truck drivers are stupid.
and so are most of you.
i like this ad.

ChuckNorris
Activity Score 834
Creative Director
Shut Theory's picture

oh dont get so thrilled u r not that "smart" professor either!

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

ellehcimeo's picture

Random Chuck Norris fact:
Chuck Norris's tears can cure cancer. Shame he never cries.

that doesn't exclude you from being polite. you can like the ad without name calling.

ellehcimeo
Activity Score 3376
Art Director
PaulyG_fill in the blank's picture

Random Chuck Norris Fact #2:

Ironically, Chuck Norris’ hidden talent is invisibility.

We'd all be happier if you lived up to that one.

PaulyG_fill in ...
Activity Score 1148
Copywriter
Disco Munky's picture

"truck drivers are stupid.
and so are most of you." let me stop you there.

You know the real Chuck Norris will kill you for using his name in vain. He's like god that way.

Say your prayers, because there is a roundhouse kick with your name on it.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

A. J. SMITH's picture

Truck drivers aren't necessarily stupid, infact, I hear Stephen Hawkins drives a HUGE truck.

A. J. SMITH
Activity Score 2822
o.m's picture

there happen to be quite a few truck drivers
in MENSA. i wonder if they wear glasses !

o.m
Activity Score 354
Graphic Designer at tania khosla design, bangalore |

http://ojasvimohanty.blogspot.com/

ChuckNorris's picture

i was just trying to make a point.

don't know anyone here, so I can't really say if you are stupid or not.

but you can't say truck drivers are famous for their inteligence.

ChuckNorris
Activity Score 834
Creative Director
Disco Munky's picture

What are they famous for?

You think because someone does a job that you find beneath you that they must be stupid?

You, my narrow minded friend. are a dick head.

May your tiny pecker bear no fruit, for that fruit would be rubbish. Amen

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

ellehcimeo's picture

you are bringing shame to Chuck's name. HE is a kind, fair, generous and magical individual. YOU are proving yourself otherwise.
you didn't make a point, you aren't making one now, other than you have prejudices galore.

ellehcimeo
Activity Score 3376
Art Director
Shut Theory's picture

now actually, thinking about it, this whole campaign is misplaced, they are evil, they should be promoting wearing glasses for those who SHOULD by saying: there, it does not make u look any different, truck driver before, truck driver after... this campaign is not good, it tells poeple to wear FAKE frames to look more serious, intelligent, successful, "hard" which is absolutely not true, we know how kids give other kids with glasses a hard time, and we know that women try NOT to wear glasses because it makes them look ugly, so where did that all go? I think we made an assumption here the Ad never told, that professors ARE smarter!

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

Rog's picture

I like ads that let us laugh at ourselves.
Not truck drivers.
Not easy blondes.
Ourselves.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

melocoton's picture

No entiendo porque tanta controversia con esta campaña, es una realidad y SE RIE DE ELLO, los lentes negros se pusieron de moda y todo el mundo los usa para parecer más cool/interesante/inteligente/intelectual aunque ni los precisen. No me parece ofensiva, juega con los ESTEREOTIPOS, cuál es problema? o ahora resulta que nadie prejuzga gente por su aspecto por ahi.

Saludos

melocoton
Activity Score 987
Art Director
Yeminius's picture

he is now a respected fashion art professor. WOWWWW!!

Yeminius
Activity Score 151
Other
longeranduncut's picture

a really great ad, like it a lot,
It's just a little joke people,
don't take everything as serious as chemical weapons in Iraq ;D

longeranduncut
ricklongo's picture

I can't believe how people here take their time to scrutinize every single possible retarded interpretation for an ad, when most people will get what it's saying straight away and giggle. And in the end that's what makes this a fresh approach and a great campaign.

ricklongo
Activity Score 1244
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