Advertisement

Hard

Campaign
Agency Network: 
Published/Aired: 
June 2007

Description

Print advertisement created by LG&F, Belgium for Oogmerk, within the category: Retail Services.

Caption

Get the respect you deserve
oogmerk opticians

Advertising Agency: LG&F, Brussels, Belgium
Creative directors: Christophe Ghewy, Paul Wauters
Creative Team: Tim&Joeri
Account: Inge Vanderhaegen
Log in or register to post comments
Shut Theory's picture

sooo, should i get myself glasses or not? anyway, when i saw the small thumbnail at first i was like, before and after... heh, thats striking, really, glasses dont make a difference if u look great u will still look great with glasses... but: get respect? im no so sure its as good

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

lsadunb's picture

Very good campaign. Congratulations!

lsadunb
Activity Score 571
Copywriter
Laurent's picture

this too is shit! a total lack of respect for truck drivers and prostitutes :-D

Laurent
Activity Score 279
General Manager at White Rabbit
picturejockey's picture

Unlike the other one, this one is better

http://www.picturejockey.com

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

Doberman's picture

Tottaly true.

Doberman
Activity Score 48
Copywriter |

Doberman.

ellehcimeo's picture

raise your hands if you know any copywriters or art directors who wear fake, black rimmed glasses, because they think it gives them more credibility, not because they need them?
both my arms are raised.
it's even been suggested to me that i should wear them in order to move up. maybe i'll try it one day as a social experiment.

ellehcimeo
Activity Score 3376
Art Director
Shut Theory's picture

oh u gotta be mingling with the wrong people!

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

ellehcimeo's picture

it's my own fault. i'll talk to anybody once, then i decide if i'll talk to them again.

ellehcimeo
Activity Score 3376
Art Director
cmac's picture

a panel of industry professionals came into my school for a q & a... and one guy joked about how the first step to becoming a creative is getting black rimmed glasses, worn out jeans, and a blazer...

cmac
Activity Score 82
Art Director
ellehcimeo's picture

was his name guybrush? he said the same thing to our graduating class.

ellehcimeo
Activity Score 3376
Art Director
A. J. SMITH's picture

No never seen one, not yet anyway.

I sometimes wear my black rimmed specs, but its only because I am too hungover too wear my lenses.

People may think mine are phoney...

I'm paranoid now. :-(

A. J. SMITH
Activity Score 2822
ellehcimeo's picture

don't be. wear them with pride! who cares what anyone thinks!

ellehcimeo
Activity Score 3376
Art Director
A. J. SMITH's picture

Ok :-)

A. J. SMITH
Activity Score 2822
Minimum's picture

Indeed I wear them and nobody complains!! Just see for yourselve!

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ellehcimeo's picture

and you look super sexy in them too.

ellehcimeo
Activity Score 3376
Art Director
Minimum's picture

blushing again

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ellehcimeo's picture

i'm a sucker for a man in dark rimmed glasses and a cool hat.

ellehcimeo
Activity Score 3376
Art Director
A. J. SMITH's picture

I am a sucker for a well rimmed man in a dark glass hat.

;-P

A. J. SMITH
Activity Score 2822
Disco Munky's picture

You and me both.

Tag Team in the house!

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

ellehcimeo's picture

sure. why not?

ellehcimeo
Activity Score 3376
Art Director
Guest's picture

Comments go this way ->

Guest
copywriter.txt's picture

"maybe i'll try it one day as a social experiment."

Until then you are easy. Good for us.

copywriter.txt
Activity Score 828
Copywriter
ellehcimeo's picture

I may be easy, but I am also choosey and fickle.

ellehcimeo
Activity Score 3376
Art Director
copywriter.txt's picture

Bad for me. :)

copywriter.txt
Activity Score 828
Copywriter
Minimum's picture

Good for me :D I'm a collectible :P
---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Disco Munky's picture

I wear black rimmed glasses. Not for the respect or credibility, but because the old wives tale is true.

seriously

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

A. J. SMITH's picture

I think you should use this as your sign off; > ;-{

Get it?

A. J. SMITH
Activity Score 2822
Disco Munky's picture

Yes!......I mean no

;-{

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Disco Munky's picture

I get it now.

;-{

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

A. J. SMITH's picture

it could be ;-€

A. J. SMITH
Activity Score 2822
A. J. SMITH's picture

Again this is offensive, glasses make a woman less sexually available? Or blonde women with sizeable breasts are easy?

Either way.

Nah. ITS PAP.

A. J. SMITH
Activity Score 2822
ricklongo's picture

No, glasses make a woman not seem cheap to men, and thus get more respect from them.

Of course, it's an exaggeration. But it's a very fresh and funny campaign in my opinion. Just lighten up, people.

ricklongo
Activity Score 1244
pankajadsoftheworld's picture

Man,hats off to you,,i just love this ad,u know its danm good,man i jst love this ad.Its perfect,
i can bet on this ad.only a fool will take it in a wrong sense,keep it up ,
Real creativity, no use of pre-defined technics.

pankajadsoftheworld
Activity Score 433
Illustrator
deep_tracy's picture

i like it. looks fresh too. i'm not so sure about 'get the respect you deserve' though. it's trying to rationalize what is essentially a creative twist.

deep_tracy
Activity Score 588
Copywriter
deep_tracy's picture

i like it. looks fresh too. i'm just not sure about 'get the respect you deserve.' it's a stretch. an unnecessary rationalization of what is essentialy a creative twist.

deep_tracy
Activity Score 588
Copywriter
melocoton's picture

No entiendo porque tanta controversia con esta campaña, es una realidad y SE RIE DE ELLO, los lentes negros se pusieron de moda y todo el mundo los usa para parecer más cool/interesante/inteligente/intelectual aunque ni los precisen. No me parece ofensiva, juega con los ESTEREOTIPOS, cuál es problema? o ahora resulta que nadie prejuzga gente por su aspecto por ahi.

Saludos

melocoton
Activity Score 987
Art Director
Kin's picture

sexy.........kinky

Kin
Activity Score 86
Creative Director
manriqueas's picture

this is just brilliant! great concept and art direction.

manriqueas
Activity Score 15
Graphic Designer at Argentina
Asynchrone's picture

Interesting, in the glasses it's looks bigger.

Asynchrone
Activity Score 318
Administrative |

http://inet-reklama.su/

Featured Content

Latest Collections

Advertisement