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Agency Network: 
Published/Aired: 
April 2014

Description

Print advertisement created by Idea Studio, Canada for Ontario Ministry of Child and Youth Services, within the category: Public Interest, NGO.

Caption

If they are not listening, maybe you're not either.
Every interaction with youth is an opportunity to shape their future. It takes patience, and access to the latest tools and resources to understand their development.

Advertising Agency: Idea Studio, Canada
Creative Director: Bruce Sinclair
Account Director: Roy Levine
Executive Producer: Caterina Salvatori
Art Director: Jocelyn Cheung
Copywriter: Bruce Sinclair, Michael Mayes
Content Strategist: Susan Hung
Information Architecture: Camila Uchoa, Peter Jubb
Developer: Victor Irzak
Clay Illustration: Francesca Vasile
Retoucher: Paul Lang
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kleenex's picture

not bad.

kleenex
Activity Score 51721
Web Designer/Developer
sacrilegend's picture

Utterly pointless. What's the point to using clay figures? Why is the art not working harder, so the copy can be less prescriptive? Let's put some effort into our craft again.

sacrilegend
Activity Score 3394
Copywriter
Baaruce's picture

The point is that we can shape children's lives -like they were made of clay- if we understand them better.

Baaruce
Activity Score 2
sacrilegend's picture

I appreciate the explanation, but why not show the act of shaping then? Or a more dramatic visualization of it, instead of static figures which are simply dull portraits? It's not that it's a bad idea, it's just a terrible execution.

sacrilegend
Activity Score 3394
Copywriter
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