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Charlie Pratt's picture

Funny. But now I'm connecting bad breath with the product. Not the effect of the product ON bad breath. Do Clorets taste like onion?

I hate myself for making this comment, but I can't get around it.

http://www.charlieprattdesign.com

Charlie Pratt
Activity Score 427
A.G. Pennypacker's picture

Yeah, I'm with you Chuckie Pratt. I know Clorets is supposed to kill bad breath, but these seem to only be pointing out the problem. What if I never heard of Clorets? Do they assume everyone knows their product? Nice looking though.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
juliangray's picture

Its a graphical representation of the old fashioned ads Problem/solution.

BAD BREATH?

PRODUCT!

I think its clear in that way.

juliangray
Activity Score 987
Art Director
vurtomatic's picture

Let's say I
don't know Clorets
all I see
is
Clorets is
onion breath.

vurtomatic
Activity Score 364
sold's picture

yeah, i see the same way... strange, to say less.

sold
Activity Score 3305
Copywriter
EGGO's picture

2 words would've kept it clear. "Bad breath?" Not a line I'd use but without that, you are totallu right.

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

Spanky's picture

they probably never ran anyway. that's usually the case when the art director is the "illustrator"

Spanky
Activity Score 4899
Other
Pogi5's picture

ouch! lol

Pogi5
Activity Score 253
Art Director at Vancouver, BC
ChuckNorris's picture

Yeah....like this:

http://adsoftheworld.com/media/print/doom_insecticide_house_of_horrors

And this:

http://adsoftheworld.com/media/print/spontex_onion

Not comparing them to this campaign, but what you said makes no sense.

ChuckNorris
Activity Score 834
Creative Director
Ruck's picture

Exactly!

Ruck
Activity Score 8
Graphic Designer
Spanky's picture

when the end results look like Intro to Adobe Illustrator 101, chances are pretty good it's a comp.

Spanky
Activity Score 4899
Other
BOOBJOB LOOBCANNON's picture

When the comments sound as unsurprisingly dull as yours, chances are pretty good, you've got a small penis.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

vidya.shankaran's picture

Looks more like a bio-science class's diagrammatic representation of "human digestive system" grossly gone wrong...

vidya.shankaran
Activity Score 724
wildbore's picture

.....friends v should do ads 4 give best marketing solutions 4 d clients. (not 4 awards)
if u consider d thai market. these ads r simple & effective. if u always try 2 give d best marketing
solutions 2 ur clients,awards wil come automaticaly.
i like these ads.

wildbore
Activity Score 749
Creative Director at - - -
capywriter's picture

My god... are you all in advertising??? This is a nice ad, with nothing to be misunderstood... Visual shows the cause of bad breath, product is the solution. People who see the possibility that it's actually the product that causes the bad breath... well... they're are just a pain in the ass, just making the comment to say something negative... Probably out of jealousy...

capywriter
Activity Score 5509
Copywriter at Freelance
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