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Jeans

Agency Network: 
Published/Aired: 
December 2007
Description: 

Print advertisment created by McCann, India for Onida, within the category: House, Garden.

Keeps them soft.

Advertising Agency: McCann Erickson, Mumbai, India
Creative Director: Prasoon Joshi
Copywriter: Pk Anil
Art Director: Kapil Tammal
Photographer: Shekawat Hs Photography
Illustrator: Nandakishore

Comments (7)

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iT-iS-i's picture
iT-iS-i
Activity Score 1721

They really are becoming worse than the Italians.

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

tunji's picture
tunji
Activity Score 20

great craft but message not well delivered

tunji jack

everartz's picture
everartz
Activity Score 7613

this image is exactly NOT what the consumer wants to see!!!
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Everartz

| everartz |

rebelscum's picture
rebelscum
Activity Score 2110

I think this one is weak because of the Levis logo. Levis jeans are hard & tough & original & hard-core American made. Just make that a plain patch and U're in business.

Branding the jeans in any way takes focus off the actual brand, IMHO.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

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I have thousands of pencils and $1.50 so I'm off to Starbucks

niru1984's picture
niru1984
Activity Score 54

So, an Onida washing machine will ruin my jeans...

ram.rod's picture
ram.rod
Activity Score 46

Prasoon you're soft in the head.

adrianapr's picture
adrianapr
Activity Score 1254

i don`t get these.

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