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Jacket

Campaign
Agency Network: 
Published/Aired: 
December 2007

Description

Print advertisement created by McCann, India for Onida, within the category: House, Garden.

Caption

Keeps them soft.

Advertising Agency: McCann Erickson, Mumbai, India
Creative Director: Prasoon Joshi
Copywriter: Pk Anil
Art Director: Kapil Tammal
Photographer: Shekawat Hs Photography
Illustrator: Nandakishore
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Highest Rated

pkaskar74's picture

its pooor

pkaskar74
Activity Score 10
Graphic Designer at graphic designer & teacher
sumsum's picture

boring

sumsum
Activity Score 613
copywriter
Mr.Top's picture

So boring.

Mr.Top
Activity Score 728
Davosk's picture

Your clothes will feel cold, damp, heavy and stiff, and will be great to use a subjects in stop frame animation. Plastecine is malleable, not soft. Not an appropriate metaphor.

Davosk
Activity Score 4815
Art Director
LeeHarvey's picture

Couldn't have said it better. Imagine a big flat piece of clay around your body, eeeeeeeeeewwwwwwwwwww! And besides from being an inappropriate metaphor the clay model looks childish with the pushpins. Not good, you're fired!

LeeHarvey
Activity Score 3045
Creative Director
ahpitt's picture

The concept is there, just the execution not convincing enough. It has potential to develop better.

ahpitt
Activity Score 342
Art Director at Art Director
Jet Propulsion Lab's picture

You're probably the first person ever to use the word "malleable" in their comment. Congratulations!

Oh, and I totally agree with you.

Jet Propulsion Lab
Activity Score 10679
Copywriter
jazarah's picture

'm not getting it

jazarah
Activity Score 1262
rony.wany's picture

WTF?

rony.wany
Activity Score 50
MJ05's picture

IF I HAVE AN ONIDA MY CLOTHES WILL BECOME LIKE THAT?

SORRY, I'LL KEEP MY WHIRPOOL!

MJ05
Activity Score 88
garnier bbdo |

MJ

ram.rod's picture

Prasoon you should be stripped of your designation
and your clothes. Stick to Lungi and Hindi.

ram.rod
Activity Score 46
philosopher/dubai
spyro_e82's picture

fail!

spyro_e82
Activity Score 46
softcell dnc, malaysia
tanvir hassan raju's picture

great use of clay/pasticine.....nothing else

tanvir hassan raju
Activity Score 419
Animation Director, Nayantara Communication, Asiatic MCL, a co-producer of sesame street NY, Bangladesh |

tanvir

pkaskar74's picture

its pooor

pkaskar74
Activity Score 10
Graphic Designer at graphic designer & teacher
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