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Girlfriend

Campaign
Agency Network: 
Published/Aired: 
April 2016

Description

Executive Creative Directors: Rahul Mathew, Akshay Kapnadak.
Creative Directors: Kapil Tammal, O.R. Radhakrishnan
Art Directors: Kapil Tammal, Pramod Chavan.

Print advertisement created by McCann, India for Onida, within the category: Electronics, Technology.

Caption

If you're on the phone, you're not watching the road.
Issued in public interest by Onida Mobiles

Advertising Agency: McCann Worldgroup, Mumbai, India
National Creative Director: Prasoon Joshi
Copywriter: Rahul Mathew
Photographer: Loh lin shan, Michael Loh
Digital Retouching: ImageRom, Malaysia
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time_traveler's picture

maybe you are watchin da road. but you are not focused while on da phone...

time_traveler
Activity Score 49
Copywriter at kathmandu, nepal
Nude Copy's picture

sorry..i knw a team under prasoon joshi can do better

Nude Copy
Activity Score 1054
Copywriter at India
ignitionspark's picture

Good concept!

ignitionspark
Activity Score 212
Mumbai
jayaraj's picture

decent creative. can definitely be better.

jayaraj
Activity Score 27
Art Director at WOC |

K Jayaraj

http://woc.in/

jayaraj's picture

decent creative. can definitely be better.

jayaraj

jayaraj
Activity Score 27
Art Director at WOC |

K Jayaraj

http://woc.in/

strokerjohn's picture

For me, a bit more thought and polish on the final execution wouldn't go a miss. This one looks the worst of the series, overall, below average, should do better

strokerjohn
Activity Score 9
Adventis
Klidesign's picture

And if you're not watching the road, good things will happen to you!

Scary how you got away with this...

Klidesign
Activity Score 209
Graphic Designer
mikeelrapido's picture

Nice idea, byt visual it's not too clear.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

pointman's picture

http://adsoftheworld.com/media/print/cellucom_colleauge... Here is a link to 1 of 3 ads I worked on in 2009.

pointman
Activity Score 48
Art Director
HappyHour's picture

Similar thought, but it's a pretty obvious strategy for this brief. Very highly doubt it's ripped off.

HappyHour
Activity Score 2381
esteb's picture

Similar?
It's the same.

Like the concept.

esteb
Activity Score 673
art
pointman's picture

http://adsoftheworld.com/media/print/cellucom_colleauge... Here is a link to 1 of 3 ads I worked on in 2009.

pointman
Activity Score 48
Art Director
shahidali's picture

nice car

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

luispiter's picture

i love the concept...

luispiter
Activity Score 2756
comunication
mitali prasad's picture

i kind of liked the concept of the ad., especially this ad.

mitali prasad
Activity Score 458
General Manager
kleenex's picture

I like them all.

kleenex
Activity Score 51166
Web Designer/Developer
Lazarus's picture

Kind of okay.

Lazarus
Activity Score 1536
Creative Director
LeeMoh's picture

Ads play me déjà vu

LeeMoh
Activity Score 424
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