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One

Published/Aired: 
December 2006
 One

Description

Caption

Do you know what a white Christmas in Rio would mean? One day less of beach.

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Desi's picture

Ofcourse we know that. So?

Desi
Activity Score 1042
desailly's picture

Funny... I used to work with a pretty big Brasilian brand, who told me that the government was tired of Brasilian cliche - samba, asses and beaches - and wanted to present a more rounded picture of Brasil to the world. Presumably avoiding the more violent aspects of the favelas. Anyway, seems like they were wrong or the government changed their mind. Cliche, no?

desailly
Activity Score 470
Copywriter
ChuckNorris's picture

This is not a government campaign.

It's for a shopping mall in Rio de Janeiro.
(it is supposed to represent the spirit of rio)

I personally don't like the concept, and hate the retouching.

ChuckNorris
Activity Score 834
Creative Director
addyhoch10's picture

i don't really know what this ad's trying to tell me but i think it's eyecatching and this artificial toy look seems quite appropriate to get across this whole consumption's paradise thing

addyhoch10
Activity Score 2592
Art Director
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