December 2005

This is a new outdoor campaign against foie gras, signed by Belgian animal rights activist group GAIA .

Foie gras - or “fatty liver” - is still a very popular Christmas and year end dinner dish in Belgium. Because most people don’t know it’s made from the grotesquely enlarged livers of ducks and geese, the result of horrifying force-feeding.

The campaign was supposed to run in 40 major Belgian railway stations… but the railway company refused the posters because they are “too shocking”.

Advertising Agency: Duval Guillaume Brussels

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Sven Gali's picture
Sven Gali
Activity Score 845

off the mark, really