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Tyre

Campaign
Agency Network: 
Published/Aired: 
April 2011

Description

Print advertisement created by Que, Brazil for Ondazul, within the category: Public Interest, NGO.

Caption

Deal with the consequences.

Advertising Agency: Quê Comunicação, Rio de Janeiro, Brazil
Creative Directors: Eduardo Almeida, Chiquinho Lucchini
Art Director: Rodrigo Ribeiro
Copywriter: Eduardo Almeida
Photographer: Rudy Hühold
Retoucher: Furia
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bakamono's picture

Cool

bakamono
Activity Score 1002

because therefore it is

Hammad S's picture

What's being promoted (business)? I feel a lot of hate...

Hammad S
Activity Score 484
Cam0408's picture

Pretty sure it's promoting the consequences of water pollution.

Cam0408
Activity Score 4
Copywriter at doug & serge inc.
Guile's picture

Very nice! Loved the timeless feel and the (lack of) colors on this one. Simple but effective idea...

Guile
Activity Score 95
Producer/Director at Cabaret Studio
Boxey's picture

Don't get it.

Boxey
Activity Score 8879
Melaleuca In-House
lpgatti's picture

yeah!!!! =D

lpgatti
Activity Score 339
Creative Director at publicidade |

Lp Gatti

dani_boi's picture

Cool! Like it very much.

dani_boi
Activity Score 166
Copywriter at Young & Rubicam Paris |

www.daniellobaton.com

dadada's picture

what's ondazul?

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Lazarus's picture

Not good.

Lazarus
Activity Score 1536
Creative Director
XQuantum's picture

"Onda Azul" means "Blue Wave", probably to reinforce the fact that sea should be blue...

OndAzul is some kind of GreenPeace ( I don't know how we call this kind of organization ).

The Ad is just saying that mess with the world is suicide.

The only problem, in my opinion, is that "deal with the consequences" is a little hard to read there.

But it's still great!

XQuantum
Activity Score 63
Graphic Designer
ads america's picture
ads america
Activity Score 18
Art Director
ads america's picture
ads america
Activity Score 18
Art Director
rastaparta's picture

GREAT in all aspects!!!

rastaparta
Activity Score 158
Art Director
observant vicky's picture

well I don't get it...

observant vicky
Activity Score 194
Copywriter
thedesignaddict's picture

Smart and simple idea. The photo is not good. The figure looks so 'stiff' and 'studio'. Too bad.

thedesignaddict
Activity Score 5403
Art Director at Freelance
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