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Sardine

Campaign
Agency Network: 
Published/Aired: 
August 2012
Ondazul Print Ad -  Sardine

Also From This Campaign 2

Description

Print advertisement created by Que, Brazil for Ondazul, within the category: Public Interest, NGO.

Caption

Is it what you expect to find in the sea?
Neither do the fishes.

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Highest Rated

tamer samy's picture

Just awesome..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

sergeo_syd's picture

African grey parrots can have vocabularies of more than 200 words, that more interesting then this add.

sergeo_syd
Activity Score 595
Production Manager at www.skozak.com |

http://edictive.com - Film Production Management

Troll's picture

If English is not your first language then don't use it in your communication.
"Fishes" is not a word.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

Richa Agrawal's picture

completely agree with Troll. What does 'Fishes' mean?

Richa Agrawal
Activity Score 324
Copywriter
LittleJoe's picture

sorry what do you mean?

LittleJoe
Activity Score 345
Graphic Designer at Torino
theghoul's picture

"Fish is used either as singular noun or to describe a group of specimens from a single species. Fishes describes a group of different species."

theghoul
Activity Score 32
LittleJoe's picture

aaaaah ok yeah

LittleJoe
Activity Score 345
Graphic Designer at Torino
theghoul's picture

Normal ad.

theghoul
Activity Score 32
stewart76's picture

Bad copy, normal art. 4,5.

stewart76
Activity Score 234
kleenex's picture

nice idea.

kleenex
Activity Score 51166
Web Designer/Developer
rurorjuror's picture

Simple and clean.

rurorjuror
Activity Score 745
Art Director at Tough Slate Design, Kyiv, Ukraine |

http://coroflot.com/flashback62

sacrilegend's picture

Not groundbreaking, but a decent ad. (I'm chalking up the copy to an issue with translation, but I understand it well enough.)

sacrilegend
Activity Score 3394
Copywriter
baraguzzy's picture

wow :)

baraguzzy
Activity Score 75
ChillyDog's picture

i see your point with brining up "fishes" but i think you get hung up on that only looking at this ad with critical eyes. all good to me, simple read, clear message

ChillyDog
Activity Score 13
Copywriter at directv
Guidos's picture

chewed up concept..
Obviously the English doesn't help it..

Guidos
Activity Score 163
Copywriter
tamer samy's picture

Just awesome..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

feysal's picture

i like the concept ...maybe the copy needed some tweaking.

feysal
Activity Score 2571
Art Director at Zilojo |

groovy baby!

Fernando Fernandes's picture

Uma das formas mais duras de deixar claro o que pode sim um dia acontecer!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
MicheleVirgilio's picture

very nice ad, good art and good concept

MicheleVirgilio
Activity Score 2617
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