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Big Song’s, 2

Campaign
Agency Network: 
Published/Aired: 
September 2009

Description

Print advertisement created by Leiaute, Brazil for Onda Azul, within the category: Public Interest, NGO.

Caption

The baths can be shorter. Don’t waste water.

Advertising Agency: Leiaute, Salvador, Bahia, Brazil
Creative Directors: Raul Rabelo, Carlos Andrade
Art Director: Cristiano Franco
Copywriter: Thiago Rezende
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saidukaringa's picture

Hey

I am not against this campaign.
But in real life no body wasting water...
coz the wasted water also going to earth only...... not beyond the atmosphere

saidukaringa
Activity Score 278
Dubai, United Arab Emirates |

Saidu Karinga
The Idiot

capton john's picture

I think you need to reanalyze your conclusion. I severally see people wasting water and this happens in real life. Think if all wasted water goes to earth then why India's geographical water level is decreasing? Why their rivers are either completely dried or about to dry?

capton john
Activity Score 640
Indore |

Think, Act, Invent.
www.narendrakeshkar.com

sirvan's picture

If you have a well... then no. But in most places water isn't "naturally" close by, or in abundance. And it costs money and resources to get it there.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

everartz's picture

you used to hate everything.. what happened? found your lost love?

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

Hey

I am not against this campaign.
But in real life no body wasting water...
coz the wasted water also going to earth only...... not beyond the atmosphere

Yeah the water will not go outside the atmosphere.
You are right.

2/3 of the earth is water. Not usable water, but Salt water. Extracting pure saltless water from sea water is an expensive and time consuming process. The sun evaporates it and it is cycled thru the atmosphere. The fresh water(the one plants and animals) can drink and use is less than 10%. This water needs to be conserved. Got it??

Guest
Guest's picture

Lovely thought based on a universal insight. Haven't seen such an execution before. Though I'm sure the art could have been pushed. All the same, nice one.

Guest
Dev Kumar's picture

Yeah...great stuff this...

Dev Kumar
Activity Score 834
Copywriter at Mumbai
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