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Paint

Campaign
Agency Network: 
Published/Aired: 
September 2010
OMO Print Ad -  Paint

Also From This Campaign 3

Description

Print advertisement created by BBH, Brazil for OMO, within the category: House, Garden.

Caption

Omo. Dirt is good.

Advertising Agency: Neogama BBH, São Paulo, Brazil
Chief Creative Officer: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Fabio Astolpho
Copywriter: Eduardo Andrietta
Photographer: Eduardo Rodrigues
Illustrator: Iran Alves da Silva
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Guest's picture

Nice

Guest
Guest's picture

OMG!!! i have also seen another campaign using blue!! done!!

Guest
HappyHour's picture

yea.. that's just not even close to the same. not even remotely.

HappyHour
Activity Score 2381
Guest's picture

Agreed, not in the same ballpark at all

Guest
paumarques's picture

felicitats Neogama! és molt maca tota la campanya. I el concepte!

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

atb2005's picture

Dirt is never good...

atb2005
Activity Score 13557
Guest's picture

'art' is good 'dirt' is no good

Guest
Guest's picture

me suena a ensuciarse hace bien de skip...

Guest
Guest's picture

'art' is good

Guest
Pablo Allende's picture

Not a so smart idea, but a good job (people like it).

Pablo Allende
Activity Score 66
Art Director in an Advertising Agency
Hibon's picture

it's different... from all the detergent ad's. Agree with atb2005 "dirt is NEVER good"

Hibon
Activity Score 3734

Simple ideas are the best !

k.app.ad's picture

done art' is good, but dirt ?

k.app.ad
Activity Score 108
Art Director at Ogilvy & Mather pvt. Mumbai |

http://www.facebook.com/profile.php?id=1201459255&v=info

Guest's picture

Theres a problema in translation.
The concept in portuguese works better for sure.

Guest
Guest's picture

trend started by persil copied by surf exel and now this.

Guest
Guest's picture

It's not copied... It's Unilever's strategy to use the same logo and campaign for different country of their premium brands. Omo in Brazil and Turkey, Persil in the UK and Surf Exel in India, i.e.

Guest
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