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Kid

Campaign
Agency Network: 
Published/Aired: 
May 2013
OMO Print Ad -  Kid

Also From This Campaign 3

Description

Print advertisement created by Lowe, South Africa for OMO, within the category: House, Garden.

Caption

Dirt is good.

Advertising Agency: Lowe + Partners, Johannesburg, South Africa
Creative Directors: Richard Denney, Peter Badenhorst
Art Director: Gavin Dexter
Copywriter: Stephen Pollock
Illustrator: Caroline Vos
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talkingisfree's picture

Not sure I really like it but I see where they are going and is a nice thought and a nice art direction exercise that could be much better. Anyway, nice campaign

talkingisfree
Activity Score 2712
Art Director
Hammad S's picture

I like this campaign. Get dirty, be dirty. Dirt helps you get there. You'll be successful. Dirt is good.
THe executions are clean and gets you. It got me anyways.

Hammad S
Activity Score 484
adaxel's picture
adaxel
Activity Score 247
Copywriter at Saatchi & Saatchi
baliais's picture

I'm gonna to say I like this. Don't be afraid of getting dirty (failure) if you want to fulfill your dream!

baliais
Activity Score 2618
Graphic Designer
peshawa.sofi's picture

This is a great campaign, this is an example of that advertising is more than just selling a product... well done guys.

peshawa.sofi
Activity Score 207
Other at Asiacell
adaxel's picture
adaxel
Activity Score 247
Copywriter at Saatchi & Saatchi
kleenex's picture

Big thumbs up from me.

kleenex
Activity Score 52582
Web Designer/Developer
PieArson's picture

Like it. The concept is open for more option.

PieArson
Activity Score 456
Creative Director |

*** --- ***

adaxel's picture
adaxel
Activity Score 247
Copywriter at Saatchi & Saatchi
MadManNYC's picture

Nice.

MadManNYC
Activity Score 109
Creative Director
ghostwriter13's picture

Nice art.

ghostwriter13
Activity Score 24
Creative Director
TakAds's picture

Very Good.

TakAds
Activity Score 178
Art Director
MindDrift's picture

As an art director, I love this. But isn't it too subtle for the target audience?

MindDrift
Activity Score 1170
Graphic Designer
adaxel's picture

Joe la Pompe, wehre are you? http://www.youtube.com/watch?v=SxUUXFE9cEU

adaxel
Activity Score 247
Copywriter at Saatchi & Saatchi
Euphorical_'s picture

Wow! Great concept. From playing on a probably a roadside field to playing on a field in a stadium. When I was younger, I always thought what they meant by 'Dirt is good' is that dirt is goo cause its helping them make money; no dirt, no Omo. Maybe I wasnt paying enough attention to the ads or maybe there werent just clear enough. But I now get the message with this ad. Its not just about trying to sell the product but we are also being encouraged to keep on with our dreams. Its literal. Dirt in this sense means failure. Failure is good cause you need it to be successful. You need to experience failure in order to have success.
Also, we shouldnt let dirt stop us from having fun cause Omo is there to help us take out the dirt and stains.
Very creative, fascinating and catching graphics. Nice ad!

OSUNRAYI OLUWAPELUMI
CALEB UNIVERSITY, IMOTA, LAGOS, NIGERIA.

Euphorical_
Activity Score 2
Editor |

I am victorious.

BISOLA ALLI's picture

Great concept though the boy looks as if he is alone but it describes the boy as growing up to be victorious with the silhouette on the field. Adverts are all about creativity; trying to pass out a message about a product and a slogan must accompany it. Omo says "dirt is good" using it to pass a message to parents not to discourage their child from playing in the dirt because Omo is there to take care of the stains.
MASS COMMUNICATION DEPARTMENT,
CALEB UNIVERSITY, IMOTA, LAGOS.

BISOLA ALLI
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