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Bugs

Agency Network: 
Published/Aired: 
April 2010
OMO Print Ad -  Bugs

Description

Advertising Agency: Naked Australia

Print advertisement created by Naked, Australia for OMO, within the category: House, Garden.

Creative Directors: Sesh Moodley, Paul Swann
Art Directors: Sesh Moodley, Kelly O'Rouke
Copywriters: Sesh Moodley, Paul Swann
Photographer: Chris Barlow
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atb2005's picture

Wonderful idea. Engaging and on point.

update: too bad they seem to have "borrowed" the idea (see Vizir post below); 2 stars less

atb2005
Activity Score 13557
R U serious's picture

Acceptable in the 80's

R U serious
Activity Score 418

Say my name, say my name...

Davai's picture

Right

Davai
Activity Score 618
Copywriter
everartz's picture

and even if this is acceptable in the 80's, does it make it less of a good idea? in advertising you should find the good remarkable solution with the least costs.. and it happened here in this ad

everartz
Activity Score 7613
Art Director |

| everartz |

CrackerJackFlash's picture

good stuff

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

alexander_bickov's picture

Well done

alexander_bickov
Activity Score 3279
Hiperion's picture

80´s style...

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
atb2005's picture

What's so 80's about it?

atb2005
Activity Score 13557
shitmonk's picture

FYI those are not butterflies, they are moths, perfect one imo, lovely idea, nice execution, im not sure about he street light, but no other way to make the idea clearer i assume :) now i realised that the street lights kinda weird, like an industrial size street light lol.

shitmonk
Activity Score 465
Bundy Agency's picture

Agree this is a little 80's ish

but they did do a good job on converting it to an earth hour topical ad

http://www.campaignbrief.com/2010/04/nakeds-persil-cleans-up-march.html

Bundy Agency
Activity Score 597
Art Director
Dadaism's picture

Nice idea! Need to work on DI and art direction.

The street-lamp looks so weird. There's hell lotsa great looking street photo in stock....

Dadaism
Activity Score 161
Darling Design
rajesh_keyaar's picture

good

rajesh_keyaar
Activity Score 236
ambareesha's picture

good

ambareesha
Activity Score 253
Graphic Designer |

- @mbi

tytpol's picture
tytpol
Activity Score 777
Copywriter |

www.tytpol.com

mikistefanoski's picture

for a moment i thought its original..

mikistefanoski
Activity Score 195
Graphic Designer at Saatchi & Saatchi
jessehow's picture

would have preferred a better art direction. but nice idea! :)

jessehow
Activity Score 37
CurryJ's picture

Fresh (pun intended) approach...good

CurryJ
Activity Score 953
Copywriter |

================================================
I think; therefore I am

quokkies's picture

simple nice.

quokkies
Activity Score 251
Art Director at Leo Burnett Viet Nam
beingofageoldgrace's picture

very first idea

beingofageoldgrace
Activity Score 353
Jon-Paul Mountford's picture

Tis very grainy thing but in general nice enough.
I'v never seen a lamppost that short though

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

Adaddicted's picture

Thank you for enlightening, I'll change the brand.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

perromalo's picture

easy to understand. Not bad.

perromalo
Activity Score 429
Creative Director at Mateo&co
smartbox's picture

Not bad ok, but DONE!!!!

smartbox
Activity Score 177
bi_sign's picture

old

bi_sign
Activity Score 262
Art Director
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