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Astronaut

Campaign
Agency Network: 
Published/Aired: 
June 2012

Description

Print advertisement created by Lowe, Singapore for OMO, within the category: House, Garden.

Caption

OMO dirt is good

Advertising Agency: Lowe, Singapore
Regional Executive Creative Director: Dominic Stallard
Chief Creative Officers: Dominic Stallard, Kirk Gainsford
Copywriter: Natalie Rose
Art Director: Karen Vermeulen
Production company: Shooting Gallery
Account Director: Ranjit Jathanna
Agency Producer: Jasmine Tan
Photographer: Sebastian Siah
Additional Advertising Agencys: Andrew Ho, JooHeng Tan, Michael Kan, Raymond Goh, Fuse Audio, Emoxis, Ashlynn Sum, Eranga Tennekoon, Irene Gan
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Highest Rated

Dominic Stallard's picture

Here's the production video:
http://www.youtube.com/watch?v=52VEsbroWqM

Dominic Stallard
Activity Score 13
Creative Director
SoCH_TO's picture

I love Art Direction !!! Awesome !!!

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

gadgets's picture

Nice campaign,

gadgets
Activity Score 1063
Dominic Stallard's picture

Here's the production video:
http://www.youtube.com/watch?v=52VEsbroWqM

Dominic Stallard
Activity Score 13
Creative Director
denfilm's picture

nice

denfilm
Activity Score 406
Art Director at www.ministryfilm.com |

www.ministryfilm.com

abake's picture

Awesome! Really love this campaign.

abake
Activity Score 1262
RMG Connect Colombia
mountanias's picture

DONE! The concept was done by Argentinian Agency "Santo" many years ago also for a detergent. They didnt do prints, only commercials. The concept is still being used by the detergent since then.
Here is the link, but is in spanish.

http://www.youtube.com/watch?v=SxUUXFE9cEU

mountanias
Activity Score 24
Art Director at Young & Rubicam
Dominic Stallard's picture

It's the same product and the same global concept - Dirt is good.

OMO is Breeze/Persil/Ala/Surf/Rinso depending on the market.

Dominic Stallard
Activity Score 13
Creative Director
Fernando Fernandes's picture

Se sujar sempre faz bem! Muito bom o desenvolvimento da idéia! Linda série!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
austinzt's picture

Awesome!

austinzt
Activity Score 5
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