Agency Network: 
June 2012

Print advertisment created by Lowe, Singapore for OMO, within the category: House, Garden.

OMO dirt is good

Advertising Agency: Lowe, Singapore
Regional Executive Creative Director: Dominic Stallard
Chief Creative Officers: Dominic Stallard, Kirk Gainsford
Copywriter: Natalie Rose
Art Director: Karen Vermeulen
Production company: Shooting Gallery
Account Director: Ranjit Jathanna
Agency Producer: Jasmine Tan
Photographer: Sebastian Siah
Additional Advertising Agencys: Andrew Ho, JooHeng Tan, Michael Kan, Raymond Goh, Fuse Audio, Emoxis, Ashlynn Sum, Eranga Tennekoon, Irene Gan

Comments (21)

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Highest Rated

SMB's picture
Activity Score 12

me like it

kleenex's picture
Activity Score 50602

Great work with the dirt....

ChuckN's picture
Activity Score 139

Outstanding art direction.

SoCH_TO's picture
Activity Score 967

I love Art Direction !!! Awesome !!!

Live with Passion

gadgets's picture
Activity Score 1063

Excellent! First time when I see dinosaurs in detergent ads...

ivanm16's picture
Activity Score 404

Outstanding art direction. Don't know if that should be the copy.

shaun1800's picture
Activity Score 293

I don't get it, what's the concept here?

naghihimutuc's picture
Activity Score 82

I think this means if your detergent is that good you don't have to worry about playing in the dirt or something. Took me a while to get it though.

salil.sharma's picture
Activity Score 2428

excellent campaign
get more attention by child
cool art direction & execution is excellent

Designer Don't Do Different Things
They Do Things Differently

Dominic Stallard's picture
Dominic Stallard
Activity Score 13

Here's the production video:

el-que's picture
Activity Score 65

on point. me love.

wanna help a fellow? start with what's in your hand.

WhiteBeard's picture
Activity Score 26


SMB's picture
Activity Score 12

me like it

denfilm's picture
Activity Score 406

I like art direction

stickynotes's picture
Activity Score 1094

this one works the best, because there's a direct link from the boy digging in the earth as a child and so exploring what his future job might be.

but without the explanation video and the 'jobs' in the titles it's hard to understand and misleading..
with OMD your kids become great dirt-artists? the sand-art and photography are brilliant.

kgb0x's picture
Activity Score 3

A great picture but a bad ad ! On the street or in a newspaper, with 2 seconds to understand it, this ad does not transmit any message except a beautiful image !

Javier Davis's picture
Javier Davis
Activity Score 84

Good campaign. Seven stars.

mountanias's picture
Activity Score 24

DONE! The concept was done by Argentinian Agency "Santo" many years ago also for a detergent. They didnt do prints, only commercials. The concept is still being used by the detergent since then.
Here is the link, but is in spanish.

raulbanderas's picture
Activity Score 357

i like it, very good

Dominic Stallard's picture
Dominic Stallard
Activity Score 13

OMO is Breeze/Persil/Ala/Surf/Rinso depending on the market.

The global campaign is Dirt is good.

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1416

Se sujar sempre faz bem! Muito bom o desenvolvimento da idéia!

seizedlight's picture
Activity Score 16

Love the concept and art direction