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Adventures

Campaign
Agency Network: 
Published/Aired: 
July 2012
OMO Print Ad -  Adventures

Also From This Campaign 3

Description

Print advertisement created by Lowe, United Kingdom for OMO, within the category: House, Garden.

Caption

Real adventures aren't controlled with a joystick

Advertising Agency: DLKW Lowe, London, UK
Executive Creative Directors: Dave Henderson, Richard Denney
Copywriter: Theo Bayani
Art Director: Miguel Gonzalez
Photographer: Dario Mitidieri
Art Buyer: Gary Wallis
Account Supervisor: Rupen Desai
Planner: Brent Gosling
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Johnny Cate's picture

Just gorgeous.

Johnny Cate
Activity Score 51
Copywriter
CrackerJackFlash's picture

Nice twist on the ol' "get dirty" line.

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

Milan Solanki's picture

"dirt is good" tagline is already used by Surfexcel (see links below). Though both being Unilever's brands, i guess it does not make a big difference. Apart from that, adventure theme and copy is actually good.
Print: http://www.brandsynario.com/Images/Campaign/1606.jpg
TVC: http://www.youtube.com/watch?v=6PdP8trpBlE

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
Nike Diesel's picture

Fresh thinking. Great campaign.

Nike Diesel
Activity Score 13630
Art Director
kleenex's picture

Great idea.

kleenex
Activity Score 51110
Web Designer/Developer
peterklaus's picture

great campaign

peterklaus
Activity Score 108
Art Director
gonndo's picture

It reminds me a lot of the ALA TV ad from Argentina, but I couldn't find it on Youtube with subtitles...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

spears ava's picture

good campaign

spears ava
Activity Score 206
Copywriter
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