Agency Network: 
July 2012

Print advertisment created by Lowe, United Kingdom for OMO, within the category: House, Garden.

Real adventures aren't controlled with a joystick

Advertising Agency: DLKW Lowe, London, UK
Executive Creative Directors: Dave Henderson, Richard Denney
Copywriter: Theo Bayani
Art Director: Miguel Gonzalez
Photographer: Dario Mitidieri
Art Buyer: Gary Wallis
Account Supervisor: Rupen Desai
Planner: Brent Gosling

Comments (8)

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Johnny Cate's picture
Johnny Cate
Activity Score 51

Just gorgeous.

CrackerJackFlash's picture
Activity Score 19601

Nice twist on the ol' "get dirty" line.

Milan Solanki's picture
Milan Solanki
Activity Score 994

"dirt is good" tagline is already used by Surfexcel (see links below). Though both being Unilever's brands, i guess it does not make a big difference. Apart from that, adventure theme and copy is actually good.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Fresh thinking. Great campaign.

kleenex's picture
Activity Score 50602

Great idea.

peterklaus's picture
Activity Score 108

great campaign

gonndo's picture
Activity Score 1094

It reminds me a lot of the ALA TV ad from Argentina, but I couldn't find it on Youtube with subtitles...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

spears ava's picture
spears ava
Activity Score 206

good campaign