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Pigeons

Campaign
Agency Network: 
Published/Aired: 
July 2009
Omax Print Ad -  Pigeons

Also From This Campaign 3

Description

Print advertisement created by Publicis, India for Omax, within the category: Electronics, Technology.

Caption

Wide-angle lenses
Omax

Advertising Agency: Publicis, India
Executive Creative Director: Emmanuel Upputuru
Creative Director: Anindya Banerjee
Creative Group Head / Art Director: Raylin Valles
Copywriter: Emmanuel Upputuru
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everartz's picture

hot!!!!
the ad made me smile... good work

everartz
Activity Score 7613
Art Director |

| everartz |

alexander_bickov's picture

Very positive work

alexander_bickov
Activity Score 3279
Guest's picture

here the creatives are wrong, Wide-angle lenses come in both fixed-focal-length and zoom varieties. For 35 mm cameras, lenses producing rectilinear images can be found at focal lengths as short as 12 mm, including zoom lenses with ranges of 2:1 that also begin at 12 mm. Common wide-angle lenses for a full-frame 35 mm camera are 35, 28, 24, 21, 18 and 14 mm. guys the creatives gives me the wrong impression.
it will not work for micro lens or not even close up lens.

Guest
Blashyrkh's picture

Nice googling, but I think it still works in this ad.

Blashyrkh
Activity Score 32890
Art Director
ivan's picture

I agree. Ads are never meant to be taken literally. They exaggerate the benefit for stronger communication.

ivan
Creative Director at Ads of the World
Guest's picture

you get the point of this ad right?

Guest
Guest's picture

Simple and nice.

Guest
Guest's picture

Love it!

Guest
bubblestheclownfish's picture

Worst of the three. Like the lookout shot better. Shooting a pigeon is confusing, as it seems like the intended target [ pigeons are interesting to some people ;-) ]. Shoot just the grass and we'll get it. Won't rate it as I think 3 ads is overkill, but rated the other.

bubblestheclownfish
Activity Score 614
Creative Director
Guest's picture

Doing the exact same thing three times does NOT make a good campaign. Besides, this has been done to death.

Guest
patUDAY's picture

Fandu!!! Fandu!!! Fandu!!!

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

NatalieM's picture

Nice, haha.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Guest's picture

umm..... wheres the pigeon?... I don't see no Pigeon.

Guest
Guest's picture

This doens't look any bit like India. XP

Guest
Guest's picture

Good oNe

Guest
sunilcreates's picture

good job!

sunilcreates
Activity Score 166
Creative Director at Olive, Mumbai
Guest's picture

I like that this ad's very gay-friendly. How else could you ignore the ladies and shoot some flying poop carriers instead?

Guest
shaliniganguli's picture

He's shooting birds alright! Really nice.

shaliniganguli
Activity Score 22
Copywriter at Euro RSCG, Gurgaon
dee_art-o's picture

lol.. really good idea..

dee_art-o
Activity Score 109
Graphic Designer
LeoSaqib's picture

May I give it a tagline?
An ideal partner for peeping toms!!!

LeoSaqib
Activity Score 2
Argus Advertising (Pvt.)Limited |

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