Say Ch

Agency Network: 
November 2007

Business Manager: Danielle Lombardo:

Print advertisment created by Doug Agency, Canada for Olympus, within the category: Electronics, Technology.

The world’s fastest autofocus. Only in the new E-3.

Advertising Agency: doug agency, Toronto, Canada
Creative Director: Doug Robinson
Art Directors / Copywriters: Ian Schwey / Steffan Barry

Comments (19)

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Alistair C.'s picture
Alistair C.
Activity Score 692

good line, but for the average consumer i think it would need more to stress the sudden stop. maybe "Say ch-" ? or some visual thatcuts the word.

Brainsugar's picture
Activity Score 1631

"Say Switzerland"? why?


Rabubi's picture
Activity Score 560

Nice idea. I'd lose the ""s though.

ahmed ragheb's picture
ahmed ragheb
Activity Score 297

no it's better with the < CH > !!

Disco Munky's picture
Disco Munky
Activity Score 3890

Semantics aside, it's a nice thought and a nice clean simple ad. Made me smile a bit.... and considering my nuts hurt, that's saying something.

My ding-balls hurt because I fell down some stairs and this dickhead kicked me in the sac while I was down.

Fuckin cops.

Doin' it for the points

phoamcor's picture
Activity Score 1284

Nice n simple

the Pun-isher's picture
the Pun-isher
Activity Score 228


Calibarak's picture
Activity Score 302


triqaziz's picture
Activity Score 133

Good show.

R. Rinaldi's picture
R. Rinaldi
Activity Score 686


theanc's picture
Activity Score 2783

It works but people don't say "say cheese" while waiting for camera focus. People do that waiting for the best moment (people smiling and so on) to shoot the photo.

eugenius's picture
Activity Score 396

idea nice but the camera edge out bit funny...

dcgroppo's picture
Activity Score 239

I like people smiling in photos, this doesn't help for the average consumer. Maybe for some pros that take pictures of everything in their way and then upload all that crap in flickr, but not for the average consumer.

republique's picture
Activity Score 83

love it, but art direction could be taken further.

chederico's picture
Activity Score 40

Niiiiiiiiiiiiiiice :-D

crisis's picture
Activity Score 187

Reminds me of the super-fast bonding glue ad that said "I can fixed it" which I think was smarter.

jsptrck404's picture
Activity Score 437

agree with the first poster - doesn't read as getting cut-off in mid-sentence at first glance without the payoff line (the world's fastest....)

otherwise, it's a nice simple ad that speaks to the benefit. works. not ground breaking. but works.

| think small |

eugenius's picture
Activity Score 396

I still think the korean do the best.
check this out.

turuntun_pshhh's picture
Activity Score 129

i think it would work better for the sony smile shutter camera