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Echidna

Agency Network: 
Published/Aired: 
April 2008
Description: 

Print advertisment created by JWT, Australia for Olympus, within the category: Electronics, Technology.

Optical zoom. Olympus

Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Andy DiLallo, Jay Benjamin
Creative Group Head / Art Director: John Lam
Creative Group Head / Copywriter: Jason Ross
Typographer: Jeffrey Oley
Photographer: Adam Taylor
Retoucher: Electric Art
Account Service: Peter Bosilkovski

Comments (14)

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reject_subject's picture
reject_subject
Activity Score 209

It's funny, I love it!

Grrrr's picture
Grrrr
Activity Score 1961

Simple idea, but why on earth the guy's holding the actual binoculars?

hilde capra's picture
hilde capra
Activity Score 4

very beautiful, compliments

doworkson's picture
doworkson
Activity Score 242

these are awesome and all but couldn't they have done different scenarios than just people animal watching? how about a basketball player or someshit... and either way no binocular ad will ever beat that stalking campaign.

ogilvyandmenon's picture
ogilvyandmenon
Activity Score 178

gota link/to the stalking campaign?

creativewannabe's picture
creativewannabe
Activity Score 81

Excellent. Simple idea. Impactful visuals.

DGCS's picture
DGCS
Activity Score 410

Come on, done before

noncynicaladguy's picture
noncynicaladguy
Activity Score 39

I don't know if it's been done before or not but I like em. Good campaign

Rog's picture
Rog
Activity Score 6080

Chortle!

>>>> That's not an ad. THIS is an ad.

smilepig's picture
smilepig
Activity Score 254

hey even the idea seems to be before ,but I luv the acting of the characters .look at its face!

exotic's picture
exotic
Activity Score 43

Me like

BrownSugar's picture
BrownSugar
Activity Score 104

dddaaaayyyyuumm me mate jeff oley bringing it down

lucciano marisio's picture
lucciano marisio
Activity Score 166

divertida, graficamente buena, pero hasta cuando repidiendo recursos.

Lu

Guest's picture
Guest

brilliant

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