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Dolphins

Agency Network: 
Published/Aired: 
June 2008
Description: 

Print advertisment created by JWT, Australia for Olympus, within the category: Electronics, Technology.

Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Andy DiLallo
Art Directors / Copywriter: Andy DiLallo
Group Account Director: Peter Bosilkovski

Comments (17)

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Highest Rated

STRTLRS's picture
STRTLRS
Activity Score 1601

Besides, red eyes is not a desired result in photography. Keep trying.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

ahmed ragheb's picture
ahmed ragheb
Activity Score 297

CHEAP !!

wildbore's picture
wildbore
Activity Score 749

superb brief! poor creative!

Kateter's picture
Kateter
Activity Score 2029

totally agree. with such a cool product to advertis they came up with done-done-overdone red eyes. they should get fired.

cold fire's picture
cold fire
Activity Score 60

very poor....

nut's picture
nut
Activity Score 14

boring & weak....

inkfromthepen's picture
inkfromthepen
Activity Score 145

So the camera doesn't have red eye reduction? Hardly advanced.

casualtyofdesign's picture
casualtyofdesign
Activity Score 108

LOL!

I get it but...

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

efox5's picture
efox5
Activity Score 85

wow, why they got red eyes?

djspiralz's picture
djspiralz
Activity Score 491

first thought

what a waste of such a brief

Blueprint's picture
Blueprint
Activity Score 94

I own this camera. Actually I'm on my second one. The first they had to replace because it was faulty. Imagine a waterproof camera that locks in water. Olympus needs to step up their game when it comes to manufacturing and perfecting the "art" of making a camera such as this one. The red-eye thing is an overkill. The camera does have red-eye detection, and pictures 95% of the time don't come out with red eye. This is a really cheap trick. I personally think they need to re work their product. As well as these ads.

decreative's picture
decreative
Activity Score 102

Yea! Creative shows the level of the brand itself. But, Surprisingly shouldn't be JWT.

Wordnerd's picture
Wordnerd
Activity Score 6692

red eyes but no trace of a flashlight on the foto?

STRTLRS's picture
STRTLRS
Activity Score 1601

Besides, red eyes is not a desired result in photography. Keep trying.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

sparky's picture
sparky
Activity Score 454

i like it.

gomez's picture
gomez
Activity Score 29

zzzZZZZzzzz

David Hasselblad's picture
David Hasselblad
Activity Score 120

Waterproof is nice but I'll take a camera with red eye reduction thanks.

priyanthavij's picture
priyanthavij
Activity Score 66

red eye version of big eye [WONDERBRA]

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