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Published/Aired: 
May 2008

Description

Print advertisement created by JWT, Australia for Olympus, within the category: Electronics, Technology.

Caption

Ultra Zoom SP-570

Advertising Agency: JWT, Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Directors / Copywriters: A. Chris Moreira, Mark Schöller
Retoucher: Lee Turner
Photographer: Dean Zillwood
CG Artist: Patrick Moreira
CG Lighting: Tylney Taylor
Account Service: Peter Bosilkovski
Creative Services Manager: Graeme de Vallance
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Banner2k5's picture

i dont understand these.

Banner2k5
Activity Score 551
Copywriter at University of Central Lancashire, Preston, UK |

www.bahonsadvertising.co.uk

ivan's picture

It's like a slingshoot. Brings stuff closer.

ivan
Creative Director at Ads of the World
Banner2k5's picture

ah i see, thanks.

Banner2k5
Activity Score 551
Copywriter at University of Central Lancashire, Preston, UK |

www.bahonsadvertising.co.uk

triqaziz's picture

It looks like some speedy thing not zooming

triqaziz
Activity Score 133
The iDEA Company |

Tariq Aziz

Disco Munky's picture

Hold on a minute!

Cameras have a "zoom" function now?

Wah-Wa-We-Wah! This is great news....

....seriously guys?

"Make a name, or be defamed"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Quink's picture

haha too true

Quink
Activity Score 234
Copywriter
djakuza's picture

aha a slingshot, for me this has nothing to do with a zoom. I thought these red things are eyes like in a comic. Don't like the whole campaign. What a creepy idea...

djakuza
Activity Score 517
Art Director
theanc's picture

A terrible effort to be fresh.

http://augustocorreia.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Jet Propulsion Lab's picture

What I don't understand is why these are not "titled" Rubber Band 1, 2 and 3 right above each ad.

Oh, I get it! Because THAT would be giving away too much!!

Jet Propulsion Lab
Activity Score 10679
Copywriter
Disco Munky's picture

You've been here before haven't you? ;)

"Make a name, or be defamed"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Jet Propulsion Lab's picture

'Scuse me? I don't know what you're talking about...

Jet Propulsion Lab
Activity Score 10679
Copywriter
arstewar's picture

these are great

arstewar
Activity Score 232
Art Director
phoamcor's picture

wtf are those sleeves and it's a self portrait? wtf wtf.

Slingshot? Uh, no. Doesn't work for me. Apples and oranges.

phoamcor
Activity Score 1284
Banner2k5's picture

thats what i fort at first like theyre holding it at arms length. but obviously its a slingshot. its quite poor.

Banner2k5
Activity Score 551
Copywriter at University of Central Lancashire, Preston, UK |

www.bahonsadvertising.co.uk

pihalefts's picture

Maybe the slingshots would have worked if they were more like arms?

pihalefts
Activity Score 6

pihalefts

kanja's picture

boring....

kanja
Activity Score 100
Client Servicing
kanja's picture

boring....

kanja
Activity Score 100
Client Servicing
Dudley's picture

I think these are targeted more for educated people. Don't blame the third world for not getting it.

Dudley
Activity Score 77
Disco Munky's picture

You, my little Dudley the wonder tard, need to crawl back under your little rock before Daddy takes exception to your wayward tongue.

Bet you weigh about the same as a pinto and haven't seen your cock in years.

tool.

"Make a name, or be defamed"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Davosk's picture

These work but would work better if it was for a very fast zoom & shoot function. I don't like this execution at all.

Davosk
Activity Score 4815
Art Director
washiam's picture

am i missing sth? what's the red stuff???

washiam
Activity Score 443
Art Director
skeMaMen's picture

Bad shadow on the ground...

>>> Design with no knowledge about printing, it's not design!

skeMaMen
Activity Score 428
Graphic & Prepress designer |

>>> Designed to be signed...

Disco Munky's picture

That's all you've got to say?

seriously??

"readthiswhileIstareatyourtits"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

skeMaMen's picture

Don't like anything, but no one said something about the shadow...! So...

>>> Design with no knowledge about printing, it's not design!

skeMaMen
Activity Score 428
Graphic & Prepress designer |

>>> Designed to be signed...

Disco Munky's picture

......Shut up. If all you want to do is be heard, then go find a therapist.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

skeMaMen's picture

What's your problem? Go f**k something, maybe you'll feel better...

Design with no knowledge about printing, it's not design!

skeMaMen
Activity Score 428
Graphic & Prepress designer |

>>> Designed to be signed...

skeMaMen's picture

... And please, don't comment my comments, they're not here for you...

Design with no knowledge about printing, it's not design!

skeMaMen
Activity Score 428
Graphic & Prepress designer |

>>> Designed to be signed...

Disco Munky's picture

Your comments ARE here for me, and everyone else, so pull the plug out and take a seat.

"Bad shadow on ground" didn't add anything and after everyone had torn this ad apart, you rocked up at the end to kick it in the nuts when it was down and bleeding. Just seemed pointless. And I know pointless. (Insert your joke here)

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

skeMaMen's picture

Ofcourse you know "pointless", you have a mirror at home...

>>> Design with no knowledge about printing, it's not design!

skeMaMen
Activity Score 428
Graphic & Prepress designer |

>>> Designed to be signed...

Banner2k5's picture

To add insult to injury the mirror is also round. which cleverly illustrates the point.

also you could insult him and then injure him.

P.S. Im not joining this 'intellectual debate' on either side.
I just make quirky remarks when i have nothing productive to say.

Banner2k5
Activity Score 551
Copywriter at University of Central Lancashire, Preston, UK |

www.bahonsadvertising.co.uk

Disco Munky's picture

You make it seem like we have nothing better to do.

I could be working.....but I'm not.

"readthiswhileIstareatyourtits"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

skeMaMen's picture

... cause you're fuckin idiot...

>>> Design with no knowledge about printing, it's not design!

skeMaMen
Activity Score 428
Graphic & Prepress designer |

>>> Designed to be signed...

Disco Munky's picture

Could you be more uptight?

I wasn't even talking to you. Douche bag

"readthiswhileIstareatyourtits"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Banner2k5's picture

im not arsed really we all have better things to do. I just wanted to make the round mirror joke.

Banner2k5
Activity Score 551
Copywriter at University of Central Lancashire, Preston, UK |

www.bahonsadvertising.co.uk

Disco Munky's picture

I know man, I was trying to add to the joke so sheMale would chill....but he didn't ;)

"readthiswhileIstareatyourtits"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

skeMaMen's picture

Don't be a moron, "...I was trying to add to the joke ..." WHAT A BULLSHIT, read your first lines you cocksucking gay retard...

>>> Design with no knowledge about printing, it's not design!

skeMaMen
Activity Score 428
Graphic & Prepress designer |

>>> Designed to be signed...

Disco Munky's picture

Build a hundred a hundred bridges and people will call you a bridge builder, but suck 1 cock...

Listen kid, if you can't be clever or amusing with your banter then I sugest you put your fingers to work on your grandads butt hole again, and leave the typing to the pros.

Dillweed.

"readthiswhileIstareatyourtits"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

skeMaMen's picture

You don't know anything about mek, but I know that YOU ARE a spoiled kid talking "look at me, I'm art director"... You're fucking retarded morom and that's the fact...!

>>> Design with no knowledge about printing, it's not design!

skeMaMen
Activity Score 428
Graphic & Prepress designer |

>>> Designed to be signed...

Disco Munky's picture

Who's "mek"?

"readthiswhileIstareatyourtits"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

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