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Bigfoot

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by BBDO, Malaysia for Olympus, within the category: Electronics, Technology.

Caption

New SP-565UZ with 20x ultra zoom.

Advertising Agency: BBDO/Proximity Malaysia
Chief Creative Officer: Ronald Ng
Executive Creative Director: Mun
Designers / Art Director / Copywriters: Mun
Illustrator: Gary Lim
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bknowlden's picture

Visually beautiful, but doesn't seem to be very much of a strategy to these.

bknowlden
Activity Score 3647
Art Director |

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brandon

www.brandonknowlden.com

Wordnerd's picture

this gives me a headache. and without the title i wouldn't get shit.

and if you make an ad for a camera, the visual shouldn't look like a black and white drawing. that's confusing like hell

Wordnerd
Activity Score 6692
Copywriter
monicamexico's picture

Don't get it.

monicamexico
Activity Score 830
NastyJester's picture

Same here.

NastyJester
Activity Score 740
Copywriter
America's picture

I like it. The subjects are in places you can't close to

America
Activity Score 57
Guest's picture

the idea is a picture within a picture...once you get the whole picture the concept zooms big in your face..

Guest
Guest's picture

nice. Trihan

Guest
Guest's picture

Only those of us in the business would take the time to figure this out. FAIL.

Guest
eldeadevis's picture

When an ad only works after you read the name they choose for it, you know it´s garbage. This ad won´t sell a single camera in the "real world".

eldeadevis
Activity Score 306
Draftfcb México
Guest's picture

Look closely at the centre of these ads, there's something on it. Just do not underestimate the capability of audience in getting the hidden meaning behind it.

Guest
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