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Arm

Campaign
Agency Network: 
Published/Aired: 
June 2008
Olympus Print Ad -  Arm

Also From This Campaign 2

Description

Print advertisement created by Turn, Hong Kong for Olympus, within the category: Electronics, Technology.

Caption

Introducing the anti-handshake E-520.

Advertising Agency: Turn Creative, Hong Kong
Creative Directors: Tony Hon
Copywriter: Tony Hon
Photographer: Ricky Wong
Retoucher: Alex Liu
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Highest Rated

pushpy's picture

learn more about camera. But atleast you guys tried something.

pushpy
Activity Score 21
contract advertising
Rboyle's picture

You could still have a shakey hand.

Rboyle
Activity Score 34
Creative Director at Target McConnells
JAGGY's picture

Exactly.

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

vwray81's picture

Yep I was thinking the same thing too.

And OMGOSH anti-shake technology in a camera? Wow! This is truly technology of the future. Did you also know that television sets come in color? I shit you not! lol

vwray81
Activity Score 256
Art Director
Guest's picture

big lol

Guest
theanc's picture
theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

fersvax's picture

Too literal.

fersvax
Activity Score 1239
Art Director |

FER.

Frits Harkema's picture

And now a different angle.

Frits Harkema
Activity Score 713
Antwerpen
tomotzi's picture

this hurts.

tomotzi
Activity Score 51
Art Director, Freelancer, / Saarbrücken HdBK
Jon-Paul Mountford's picture

Ugg, horrible, horrible, horrible.
either over retouched or bad CGI on the straps aswell.

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

Pinescliff's picture

it's cool. just take it outside into the environment. and take more hours of photoshop.

Pinescliff
Activity Score 42
bknowlden's picture

I agree, I mean I have no idea of the budget, but if this were a full environment and someone bolted to a tree or something these would be a lot more impactful. But then again, it' much easier to art direct an ad thats finished.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

stateoftheart's picture

i think they're getting their arms and hands mixed up.

stateoftheart
Activity Score 181
Copywriter
MonsieurD.'s picture

Hummm... idea its ok. Bad art direction.

MonsieurD.
Activity Score 42
Art Director, Casa Galeria
Marc G's picture

LOL please tell me its a joke!

Marc G
Activity Score 20
Newcastle
sumbody's picture

Yeah that's so cool…talk about anti-HAND-shake…and the only thing that is'nt fixed is…the HAND…ta daa

sumbody
Activity Score 134
Art Director
ChuckNorris's picture

Funny, there is no art director in the credits.

ChuckNorris
Activity Score 834
Creative Director
chunkylover's picture

LAME!!!!!!!!!

chunkylover
Activity Score 51

one day... for now just work for it

Crisp One's picture

LAMER!!!!!!!

Crisp One
Activity Score 2005
Other at New York
LeeHarvey's picture

LAMEST!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

LeeHarvey
Activity Score 3045
Creative Director
shoot's picture

ryt.

shoot
Activity Score 36
creative director
justeelona's picture

lame .......

justeelona
Activity Score 27
woodsbagot
ahpitt's picture

No surprise!

ahpitt
Activity Score 342
Art Director at Art Director
sonucoues2002's picture

gud idea

sonucoues2002
Activity Score 804
visualizer
StuartLittle's picture

Visual conveys the wrong message. Camera is so unreliable that after having ur arm tied ur hand may still shake.

StuartLittle
Activity Score 466
Other
Adaddicted's picture

Not at all honest to the statement.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

wickedcheese's picture

All hail the power of a tripod!

wickedcheese
Activity Score 84
Graphic Designer at Plum Ideas
EddieZhao210004's picture

oh, wrong concept! Image stability system or anti-arm-shake system? No insight! I guess they dont know what the anti-shake system is.

EddieZhao210004
Activity Score 68
tamer samy's picture

awesome..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

kshitijsalve's picture

This doesn't make sense... if the technology is anti-shake, why nail the hand???

kshitijsalve
Activity Score 25
funky_frogii's picture

i think a tripod stand used in difficult places,
would this be better?

love anything creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

SuperChicMillionaire's picture

Anti-handshake? agree with many comments above, execution failed...

SuperChicMillionaire
Activity Score 34
pushpy's picture

learn more about camera. But atleast you guys tried something.

pushpy
Activity Score 21
contract advertising
Mai_Maged's picture

creative idea ;)

Mai_Maged
Activity Score 123
Creative junior in ( Inhouse) Marketing communication agency |

Creativity is simplicity

uvendire's picture

why is anti-handshake important as a feature of a camera?
what is the benefit of anti-handshake to SLR users?

I am looking for a camera to own and olympus with this ad is far from motivating me for their brand.
Creatively this idea reminds us a lot the canon "steady shot" capaign (cheeta, the baseball player...) which is a great campaign to me.

Olympus, however with "the fastest autofocus" ad, did really good. Remember?
http://adsoftheworld.com/media/print/olympus_e_3_autofocus?size=_original

uvendire
Activity Score 28
Wunderman
mara's picture

Try using a robotic hand instead. At least it adds a twist to it.

mara
Activity Score 64
Other at Freelancer |

mara

mansoor khan's picture

nice idea

mansoor khan
Activity Score 35
Graphic Designer at graphic designer
mrtalented's picture

silly

mrtalented
Activity Score 2171
Creative Director
Kateter's picture

anti-shake?

I thought it's too heavy.

LAMESTEST!

Kateter
Activity Score 2029
Copywriter
puppiepoppy's picture

The ad reads this...

With this shitty camera, you need to bolt your hand to get a decent picture.

I'm SOOOOOO not buying this camera.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Umberto Vonspiel's picture

Yep. It's somehow frightening.

-

Umberto Vonspiel
Activity Score 81
Euro RSCG 360 |

http://www.umbertovonspiel.com/ - Let's work together and do many great things !

Marcela Cáceres's picture

Too literal and looks awful... Someone was very tired when they got this brief...

Marcela Cáceres
Activity Score 108
LTFournier's picture

badddddddd

LTFournier
Activity Score 64
Communication Design Student
homutmiranda's picture

guys, it doesn't matter if the hand will still shake even the arm is locked. What really matters is putting an abstract & simple idea onto paper, not too much logic! i think the creative directors have done a quite good job in conveying the message for the brand as well as connecting consumers with the brand. However, they should perhaps push a bit harsher on the execution, for instance, asking themeselves possible reverse responses & admit the business world does not have much room for idealism.

homutmiranda
Activity Score 37
Media student
jamshed_nawaz's picture

dont know who was inspired first....similar concept - different POV. by canon or viceversa by olympus

http://adsoftheworld.com/media/print/canon_baseball

jamshed_nawaz
Activity Score 10
Marketing |

_______________________
I am therefore i think?

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