Agency Network: 
April 2008

Print advertisment created by Rediffusion DYR, India for Olympia Gym, within the category: Recreation, Leisure.

The only thing worth losing is weight.

Advertising Agency: Rediffusion DYR, New Delhi, India
Creative Directors: Daniel Upputuru, Abhinav Pratiman
Copywriter: Bhavna Kher
Art Director / Illustrator: Arnab Ray

Comments (12)

Log in or register to post comments's picture
Activity Score 81

Heavy, but works.

swee2's picture
Activity Score 12

good one...

FlyingDogs's picture
Activity Score 968

Pretty nice campaign.


crazylegz's picture
Activity Score 92

it's not nice. Not nice at all. It's like if you lose weight instead of losing faith in God, or losing confidence in yourself etc. etc. you'd be a better person or sth.

All ears's picture
All ears
Activity Score 233

I like the art and the line.

Gutts's picture
Activity Score 40

very nice!
a fresh way to handle that topic!
it works fine. may be a bit provocative -
but who cares?
well done guys!

Diego Jarrin's picture
Diego Jarrin
Activity Score 57

nice nice nice

ogilvyandmenon's picture
Activity Score 178

i dint get the dad angle :(

drunk dave's picture
drunk dave
Activity Score 1066

if only you had a copywriter

Puly13795's picture
Activity Score 42

This one needs new copy. The other two work well because we can assume that they've been rejected and lost all hope of finding love because they're fat.

I'm not sure how his dad dying relates back to his weight, unless he died because he was fat, in which case, it should be more clear.

Srivatss N Iyer's picture
Srivatss N Iyer
Activity Score 121

makes no sense. utter nonsense

raavigeorgian's picture
Activity Score 2444

very clever...nice