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Agency Network: 
Published/Aired: 
November 2013
Oliver Brown Cafe Print Ad -  Open Late

Description

Oliver Brown Belgian Chocolate Café wanted to tell its customers it was open till midnight, 7 days a week.

Print advertisement created by JWT, Australia for Oliver Brown Cafe, within the category: Non-Alcoholic Drinks.

Caption

Open Late

Advertising Agency: JWT, Sydney, Australia
Executive Creative Director: Mark Harricks
Creative Director: John Lam
Art Director: Chris Badger
Copywriter: Will Edwards
Photographer: Andy Lewis
Retoucher: Cream
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Highest Rated

philippertl's picture

Not getting it

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

Shawali's picture

It's like the New Kids on the Block making a come back. It's forced.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

jteslik's picture

Somebody put his old-man hat on. Can't think of a slightly less dated reference? xD

jteslik
Activity Score 1393
Copywriter at NW Burbs of Chicago
pierrelastname's picture

STUDENT IDEA AND WORK.

pierrelastname
Activity Score 2869
Copywriter
feysal's picture

i like it

feysal
Activity Score 2571
Art Director at Zilojo |

groovy baby!

lingarajasivanaiah's picture

what does it convey??

lingarajasivanaiah
Activity Score 39
Copywriter at Pumpkin communications |

Lingaraja Sivanaiah

hasalaka.th's picture

Ok. The copy says It'll be open till late night.
But what the hell is this visual says.

hasalaka.th
Activity Score 288
mediamax
eins-eins-null's picture

like it ... its "sweet". even though a normale customer will in my opinion just see two cups.

eins-eins-null
Activity Score 896
Copywriter
michele123's picture

humm, junior idea

michele123
Activity Score 414
Art Director
baliais's picture

I kinda like it :)

baliais
Activity Score 2618
Graphic Designer
cmotan's picture

BAD.

cmotan
Activity Score 189
Art Director at banda.bg
Abhishek Parikh's picture

Not a droopy idea for me. Like it.

Abhishek Parikh
Activity Score 568
jteslik's picture

Not conveying product benefit. You're associating sleepiness with your product, when you really want to associate it with alertness. Makes me tired just looking at your coffee.

jteslik
Activity Score 1393
Copywriter at NW Burbs of Chicago
kleenex's picture

Not that great of an ad.

kleenex
Activity Score 51126
Web Designer/Developer
andylefty's picture

Pretty standard coffee visual.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Troll's picture

Coffee/eye visual has been done to death.
This is not only a copy but a terrible one at that.
The concept and the visual tell completely different messages.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

philippertl's picture

Not getting it

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

kempinski's picture

cool.

kempinski
Activity Score 14
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