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Bowl

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by Altraforma, Spain for Olive, within the category: House, Garden.

Caption

You have only 3 seconds.
Olivé Chemistry. High standard professional solutions.

Advertising Agency: Altraforma, Barcelona, Spain
Creative Director: Sergi Zapater
Art Directors: Fran Morata, Noemí Barón
Copywriter: Yoryo Hortolá
Photographer: Roc
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Highest Rated

cullers's picture

I very much like reading your comments.
I agree that they couldn't show a bowl without a noticeable crack and just the thumb, but I'd like the thumb gone altogether.

cullers
Activity Score 332
SCAD
godfather's picture

funny, very funny. this is my favourite

godfather
Activity Score 131
Copywriter
cullers's picture

I find this really disgusting. One of the things I hate most whenever I have to buy superglue is accidentally getting it somewhere, and then you take it to a level of disgusting. Additionally, the bowl has been repaired really poorly, as if to say, this glue sets so fast you can't even use it to fix stuff right.

cullers
Activity Score 332
SCAD
Jet Propulsion Lab's picture

In terms of art direction, I know they couldn't just show a perfect bowl without a noticeable crack and just half a thumb attached to it. But I completely agree with your last sentence. This is an example of a "negative reinforcement" ad done poorly. And I've seen others doing it sccessfully many times before.

Jet Propulsion Lab
Activity Score 10679
Copywriter
cullers's picture

I very much like reading your comments.
I agree that they couldn't show a bowl without a noticeable crack and just the thumb, but I'd like the thumb gone altogether.

cullers
Activity Score 332
SCAD
Saatchi Makak's picture

Niceeeeeeeeeeee

Saatchi Makak
Activity Score 246
Singapore
JORDI's picture

desagradable.

JORDI
Activity Score 96
GRAPHIC DESIGNER |

****************
better quicktime...

robottttrockkkk's picture

la idea esta chevre, pero muy asquerosa la ejecucion.

[ http://eltubedeyou.blogspot.com ]

robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
dcgroppo's picture

This is one product no one will buy... better buy others that doesn't take your fingers off.

Bad advertising. 3 seconds or you're fucked up.

From a consumer point of view of course, you want to get things glued not destroy your body.

dcgroppo
Activity Score 239
Other
m í t i c o's picture

Bueno.

---------------------------------------------
De nada sirve una Gran idea sin una Gran ejecución.
http://artektracho.blogspot.com

m í t i c o
Activity Score 676
Art Director at BBDO Honduras
getconnected2001's picture

Instead of cutting one's own finger, shouln't
he cut the object which has been glued.
Message well conveyed, though little weired.

If you love indian advertising, do visit
http://indianadsblog.blogspot.com/
Amit Singh

getconnected2001
Activity Score 987
Art Director at New Delhi
Kateter's picture

if there truly is a 3-second rule for an ad this will go completely unnoticed.

maybe an idea but too hidden.

Kateter
Activity Score 2029
Copywriter
R. Rinaldi's picture

No.

R. Rinaldi
Activity Score 686
Singapore
graymatter's picture

eeeeeewwww...gross but nice idea though. the message came across.

graymatter
Activity Score 4
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