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Guernica

Agency Network: 
Published/Aired: 
May 2009
Olé Print Ad -  Guernica

Description

Print advertisement created by Exclam, Brazil for Olé, within the category: Food.

Caption

Curitiba with a dash of Spain.

Advertising Agency: Exclam, Curitiba, Brazil
Creative Director: Lipsio Carvalho
Art Director: Eduardo Tavares
Copywriter: Maurício Ogrizek
Illustrator: Ponto de Fuga Illustration Studio
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Guest's picture

Very nice...

Guest
Guest's picture

Very nice...

Guest
ADebutant's picture

What does war and bombing small villages have to do with a restaurant?...Kind of a cheap unmerited art reference. Just because Picasso did it, doesn't mean it's appropriate for the brand/message.

ADebutant
Activity Score 266
Guest's picture

well said and amen.

Guest
sharonjackson's picture

I agree with you. This is like using "Arbeit Macht Frei" to sell ice cream. I suspect this was created by someone who did not pay very much attention in history class, or if they did, were given no context and therefore think it is simply a historic painting they can use for commercial purposes. If I were managing the Picasso Estate Trust or whatever, this company would be getting sued up the ying yang.

sharonjackson
Activity Score 157
Web Designer/Developer at website and graphic design |

SJackson

Guest's picture

Hmmm not entirely sure why Picasso's "Guernica" like said above is in this piece.......And Curitiba is a city in Brazil if i'm not mistaken.....this is seriously out of context, it makes me angry.

Guest
Guest's picture

NICE ART!

Guest
Guest's picture

Picasso made great art, this ad is crap.

Guest
Guest's picture

Yeah wrong choice of painting there.

Guest
Guest's picture

So stylish !!

Guest
Guest's picture

they forgot a name on credits: Pablo Picasso.
and, yes, i agree qith ADebutant

eh muito ruim isso, argh.

ja vi bons trabalhos da exclam, esse ficou looooonge de ser aceitavel.

Guest
Roshan Quintus's picture

i dont know... Y Guernica ?
but illustration work is super. except the copy and logo.

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

Guest's picture

AWESOMEE !!!!!!!

Guest
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