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Disappearing Wrinkles

Agency Network: 
Published/Aired: 
June 2010
Olay Print Ad -  Disappearing Wrinkles

Description

To demonstrate the power of Olay Total Effects in removing fine wrinkles from skin, Saatchi & Saatchi Russia developed a special poster to be displayed in shopping malls. As you approach the poster you see the word ‘wrinkles’. As you pass it, the ‘wrinkles’ disappear to be replaced by the Olay Total Effects branding.

Print advertisement created by Saatchi & Saatchi, Russia for Olay, within the category: Health.

Caption

Wrinkles

Advertising Agency: Saatchi & Saatchi Russia
Creative Director: Stuart Robinson
Art Director: Adrian Ely
Copywriter: Daniel Lunn
Designer: Nikita Sinitsyn
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TommyO's picture

And if you walk the opposite way?

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

adises's picture

well hopefully they placed it on a walkway that is one-way :)

adises
Activity Score 31
Copywriter
Wordnerd's picture

why not showing actual wrinkles there instead of the word?

Wordnerd
Activity Score 6692
Copywriter
capywriter's picture

this 'magic trick' has been used for quite some ideas, but I guess it's amusing for passers-by.

capywriter
Activity Score 5509
Copywriter at Freelance
MJStinson77's picture

It's not a new concept, but it's alright. The question about walking the wrong way, is a valid and valuable point.

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Guest's picture

doesn't work b/c you walk past it and don't turn around so you never see the logo

Guest
hufflepoff's picture

Been done..

hufflepoff
Activity Score 430
Art Director at shwing
joelapompe's picture

this "effect" has already been used a dozen of times before... quite boring

joelapompe
Activity Score 3853
slowrider's picture

merzi - mr joelapompe

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

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