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40

Campaign
Agency Network: 
Published/Aired: 
May 2008
Olay Print Ad -  40

Also From This Campaign 3

Description

Print advertisement created by Saatchi & Saatchi, United Kingdom for Olay, within the category: Health.

Advertising Agency: Saatchi & Saatchi London, UK
Executive Creative Directors: Paul Silburn, Kate Stanners
Creative Director: Daniel Mailliard
Art Director: Stanley Cheung
Copywriter: Jonathan Benson
Typography / Retouching: Firstbase
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jazarah's picture

WTF!

jazarah
Activity Score 1262
ivan's picture

It's called camouflage — used by animals to hide in their environment.

ivan
Creative Director at Ads of the World
Gilsem's picture

nicey

Gilsem
Activity Score 80
Creative Director
yun siang orangutan's picture

Number 1.

yun siang orangutan
Activity Score 298
Singapore
getconnected2001's picture

Nice campaign.
Its a rocking campaign even without those numbers.
Coz you cant guess their age with their skin.

-----
http://indianadsblog.blogspot.com/
Amit Singh

getconnected2001
Activity Score 987
Art Director at New Delhi
keran's picture

Nice execution!!! idea not sure.

keran
Activity Score 12
Mudra, Mumbai.
adgoddess's picture

This whole idea is illogical. Animals use mimicry and camouflage for protection and to hide from other animals. The patterns on animals fur or skin mimics the surrounding so that the animal looks indistinguishable from it. So why the numbers are patterns on the skin? I read it that you, the target, can mimic the environment too, by looking like 40 years old, actually being X years old. I sense some serious mental shortcut here.

The execution, however, is top.

adgoddess
Activity Score 369
triqaziz's picture

i agree, but still I love this whole campaign

triqaziz
Activity Score 133
The iDEA Company |

Tariq Aziz

lucachez's picture

adgoddess stop being a bitch ,,, those ads are really good because this animals are used to represent the personality of some aged women..know what i mean?.. have u heard about a cougar mom?---that is popular slang and terms in the usa ...its the meaning of the animal!... thank you.

lucachez
Activity Score 38
MIAMI AD SCHOOL
adgoddess's picture

if there's a linguistic link as well, that's a stronger connection between the visual and the meaning (though it still lacks logic a bit). english is not my first language, that's why this concept misfires for me. what about the snake woman?

adgoddess
Activity Score 369
mikepants2005's picture

So women (you're target market) are like snakes. Hmmmm very unappealing!

mikepants2005
Activity Score 504
Copywriter
lucachez's picture

whatever

lucachez
Activity Score 38
MIAMI AD SCHOOL
Zeus's picture

NOW THATS A PHAT ASS ART DIRECTION!!!

Zeus
Activity Score 906
somewhere
banane's picture

?????????????????????????????????

banane
Activity Score 54
Creative Director
strongbone's picture

Olay new product for animals. yes! get one for my pet!

strongbone
Activity Score 107
Art Director at ScamAd
dnguyen's picture

This idea is great and so simple, how can you guys be writing such bullshit. All its supposed to say is it hides your age, in this campaign's case it is said visually with camoflage.

dnguyen
Activity Score 81
RMIT
Gareth Jones's picture

Who ever retouched this is a legend.

Signed

The retoucher.

Gareth Jones
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