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Unmask the truth, 3

Campaign
Agency Network: 
Published/Aired: 
November 2008

Description

Print advertisement created by Lowe, Thailand for Okami, within the category: Electronics, Technology.

Advertising Agency: Lowe, Bangkok, Thailand
Executive Creative Directors: Supon Khaotong
Photographer: Anuchai Secharunputong
Creative Director: guthan suthiphongchai
Art Directors: Supon Khaotong
Copywriters: Kittinan Sawasdee, Abhijeet Dutta Ray
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thirty6chambers's picture

3 ECD, 1 CD, 3 AD, and 5 CW. WTF. the credits look like an essay. as for the idea... pass.

thirty6chambers
Activity Score 1464
Art Director
desailly's picture

Yeah, man. We should judge all work on how many people were involved in it. Want to draw up some guidelines? How about -2 points for every extra ECD, -4 if they list the account man, and -10 if some pointless waste of skin makes a pointless comment about it on an ad blog site.

What do you say?

desailly
Activity Score 470
Copywriter
Disco Munky's picture

I think we should keep on playing "smoke out the creative team".

It's when people try to get you to lash out in defense of sub-standard work by commenting on it.

I think he won.

desailly? more like de-silly?

what what?

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

desailly's picture

"de-silly"?

Don't tell me. You're an account handler that just loves to "suggest" copy ideas.

desailly
Activity Score 470
Copywriter
Disco Munky's picture

I also win!!

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

PhobiArt's picture

Oh, gosh. The shaolin guy is right, the credits look like an essay. So many wolves had caught this one rabbit?

It's a common agency practice, that everyone wants to be connected with the winning idea. Anyway, that's not the point... Why are you yapping about judging someones work? It was a SIMPLE note (and it's true, isn't it?), nobody was judging! Is it your bad conscience or just arrogance?

PhobiArt
Activity Score 87
Copywriter
brc912's picture

so... It took 5 copywriters to come up with "Unmask the Truth"? Must be a union shop...

brc912
Activity Score 105
Graphic Designer
Guest commenter's picture

this is f.in great

Guest commenter
Scam Detector's picture

Bangkok agencies are doing brilliant stuff lately.

Scam Detector
Activity Score 1048
General Manager
Ad_Man's picture

a few metals these shall win.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Javier Ramírez's picture

Porqué la tipa tiene esa cara? hahaha
Gran trabajo.

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

FreZ's picture

Using masks isn't new in ads...

FreZ
artdirectoredwardbutstudiovisualizer's picture

And so are you ... a has been.

artdirectoredwa...
Activity Score 136
Graphic Designer at Saatchi
Guest commenter's picture

Yeah!!
Where is the idea?

Guest commenter
Scam Detector's picture

You're kidding?

Scam Detector
Activity Score 1048
General Manager
Disco Munky's picture

Seriously, what is the concept?

What truth are we unmasking?

This reeks of "trying to be cool", but is actually weak as my stool.

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

JopyCunior's picture

actually this is MISSION IMPOSSIBLE 1 and THE MASK

JopyCunior
Activity Score 223
Copywriter
miko1aj's picture

great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great.

miko1aj
Activity Score 3086
theanc's picture
theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Darkart99's picture

How many copywriters does it take to write a three word headline??

Darkart99
Guest commenter's picture

none, they're all hiding behind the art directors skills. the ads shit btw.

Guest commenter
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