Recruitment Poster

Agency Network: 
August 2011

A recruitment poster that takes digital job applicants to our website via a new kind of QR code. Unlike most QR codes, this one can be read from any angle, and will take them straight to a digital recruitment page on our website where they are given an email address to send their CV to. The right candidates will download the latest QR reader at on their mobiles to view.

Print advertisment created by Ogilvy, Hong Kong for Ogilvy, within the category: Agency Self-Promo.

We're building the mother of all digital armies.
Enlist here. Ogilvy

Advertising Agency: Ogilvy & Mather, Hong Kong
Executive Creative Directors: Simon Handford, Sandy Chan
Creative Directors: Alvin Lim, Richard Sorensen
Art Directors: Alvin Lim, Hubert Yeung
Copywriter: Richard Sorensen
Illustrator: Mask Ho
Retoucher: Nash Lee - Redworks
Business Director: Tak Chi Lee
Account Manager: Paul William Lam
Other Advertising Agency: Sue Olivier

Comments (11)

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Highest Rated

MicheleVirgilio's picture
Activity Score 2617

Great way to cummunicate. Good work

mymind76's picture
Activity Score 7

i like it. really enjoyed it most when zoomed into the image closer.

andylefty's picture
Activity Score 4535

Yeah quite cool. Wonder what scale it is because the viewer needs to be able to be quite far away and up close to get the full effect.

morse's picture
Activity Score 18024

Really nice! Congrats

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

NicoCiego's picture
Activity Score 1033

Many have used the qr code. some creative, some garbage.
This is one of the better ones.

MicheleVirgilio's picture
Activity Score 2617

Great way to cummunicate. Good work

tracyzhang's picture
Activity Score 133

wow incredible detail

brookjohnston's picture
Activity Score 296

The only time a QR code makes sense is when you're talking to ad people. So, good stuff.

Angry Birds one was the best consumer facing executing IMO.....

Lawson Hembree's picture
Lawson Hembree
Activity Score 444

Nice and appropriate use of a QR code. Well done!

stickynotes's picture
Activity Score 1094

It's one of the better uses of the QR code, but it doesn't seem to work.. QR-reader won't see a QR code in it..
If it really doesn't work, then it's not a good ad by a digital agency. Things that don't work, dont' work. Even if they look nice.

skol101's picture
Activity Score 30

Yep, you can't scan it with either QR droid or Mobile barcode reader -- two top QR reader application. It might work on i-nigma, hell, I'll even download it to test. But otherwise if you choose QR code structure as a template for art work, you must make sure it's readable by most popular applications, otherwise, it's just a bunch of figurines stuck within imaginary square.