Moby Dick

Agency Network: 
January 2011


Print advertisement created by Y&R, Colombia for Ofixpres, within the category: Office Equipment.


Everybody reads the same story differently

Advertising Agency: Y&R Bogotá, Colombia
Executive Creative Officers: Tito Chamorro, Victor Osorio
Chief Creative Officer: Mauricio Rocha
Creative Director: Juan Camilo Valdivieso, Oscar Muñoz
Art Director: Oscar Muñoz, Sebastian Otoya
Copywriter: Juan Camilo Valdivieso, Andres Celis
Illustrator: Juan Fernando Sierra
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MOMAni's picture

The copy under each picture was unnecessary...The one above the marker is already enough.

Activity Score 3
The JACK's picture

really???????? copy makes it more meaningful.

Activity Score 438
Marketing Manager
Glut's picture

just that, not need of a copy. Really nice

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Billoughsby's picture

The copy gives it a meaning it would have lacked had the written line not been under each image. It's not see and say or redundancy either. It's a common-sense finishing the joke. How would I have known the guy in the boat was a voyeur and not a coward, or that the guy in the whale's mouth was seen from the POV of a widow and not a narcissist or paranoid schizophrenic? Leaving interpretation to each reader could have worked too, but personally, I prefer this. Kudos to team.

Activity Score 5150
Art Director |

That's it.

dbor's picture

Too smart.

Activity Score 1455
bhuvneshwar.chd's picture

creatively highlighted.

Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

Diplodokus's picture

Just like most Press Lions this year, a bit overdone. Especially in relation to the product.

Activity Score 1819
Creative Director at J. Walter Thompson Amsterdam
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