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No choice, 3

Campaign
Agency Network: 
Published/Aired: 
January 2009

Description

Print advertisement created by KID, Thailand for Off, within the category: House, Garden.

Caption

Make no choice for mosquitoes.

Advertising Agency: K I D, Bangkok, Thailand
Creative Director / Art Director: Puripong Limwanatipong
Copywriter: Vanboon Sankhavadhana
Photographer: 68 Studio
Designer / Illustration: Chaiyaporn Benyakusol
Retouching: Somporn Inthong, Wanchai Suttikitiwong
Other additional credit: Wareemon Benjapong
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Guest's picture

So the same agency and creative team is doing the same idea for 2 competing brands?

http://adsoftheworld.com/media/print/baygon_chameleon

Guest
Ad_Man's picture

why don't you understand the brands and the concepts they are using, guest commenter? those are two different products with different uses with different concepts.
about the ad, there's something about it that i don't like.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

But using the same three animals in both. Hmm.

Guest
STRTLRS's picture

Both campaigns might be pitches to win SC Johnson as a client. This one's certainly better than the Baygon one.

For those who don't get it, the insect has no choice but to go and try to bite it's own predator. That's of course if you spray your pets and farm animals as well...

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

everartz's picture

so the mosquito has no choice but to bite the lizard...so creative...
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

Sooooooo stupid! Is not that the mosquitoe bites the lizard. It became like that because he has nothing to eat!

Guest
Ad_Man's picture

that's what he meant. easy, dude.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

WE HAVE TO CALL THIS SERIES ( BAYGON-OFF)!!!!!!!!!

http://adsoftheworld.com/media/print/baygon_chameleon

Guest
Guest's picture

yes i agree with 'Guest commenter' may be the concept is different but OFF & Baygon has the same Art Direction !!
and also the agency use the same elements for both .. i think it is not success at all?? or does not WORK?

Guest
AdvMan's picture

Offffff It's soooo bad.

İyi Reklam, Kötü Reklam
www

AdvMan
Activity Score 299
www.fikirbenim.blogspot.com |

www.fikirbenim.blogspot.com

Guest's picture

Nice one, improve shadow execution.

Guest
Guest's picture

S.C. Johnson owns both brands, and they're probably sold in different countries, so who cares if it's the same concept? It was probably purposely done that way to increase awareness for both brands simultaneously.

Guest
®'s picture

ok insects no longer invade your home.. but outdoors have a lot of animals other than lizards and amphibians... Sorry, i find it a bit forced.
The Baygon ones work better, cuz you're saying that insects are extinct...

®
Activity Score 131
Art Director
Guest's picture

I think it' s cool. The insect has no choice but to dare biting its great enemy. Even it has similar concept with OFF but since it is a showcase , there's no real commercial purpose. Be open- minded..

Guest
Guest's picture

cool!!

Guest
Guest's picture

jajajajajaj look at the name of the first retoucher, SOMPORN?
really, i understand all now.

Guest
joelapompe's picture

mosquitoes forced to eat something else it's such an old concept !!! I've seen better on this...

http://www.joelapompe.net / Facebook : Joelapompe

joelapompe
Activity Score 3861
Guest's picture

primitive idea,sad

Guest
tantrik_indian's picture

I think, a better line could have been - 'Leaves no choice for mosquitoes'

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

idrojordi's picture

Good ad, but I agree with Tantrik, the line he sugggests works better.

idrojordi
Activity Score 782
Copywriter at advertising agency in Milan
Guest's picture

The lizard in question is an iguna which is a veggie and doesnt eat flies anyway

Guest
Spoonfeederxxx's picture

I got the fact that they have no choice, but to go cold blooded, which is what they can't do...

Missed the whole predator thing...

Spoonfeederxxx
Activity Score 641
Copywriter
Istiko's picture

i don't know, but this not impress me :(

Istiko
Activity Score 165
Creative Director at Student Collage |

save my soul

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