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All You Need Is an Opinion, Hockey

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

In sports betting, all you need is an opinion: Who’s gonna win? Who’s gonna score? Who’s hot and who’s not? And why? We dramatize this by putting opinions everywhere in a hockey game & football match.

Print advertisement created by TBWA, Sweden for Oddset, within the category: Gaming.

Caption

All you need is an option

Advertising Agency: TBWA\ Stockholm, Sweden
Copywriters: Johannes Ivarsson, Kalle Widgren
Art Directors: Alexander Fredlund, Carl Dalin
Typographers: C2
Account Director: Jonas Andersson
Account Manager: Annika Molnár
Final Art: Stefan Gallon
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simonds08's picture

would have been better if a puck was flying by the goal keeper

simonds08
Activity Score 598
caferpilo's picture

good photography

caferpilo
Activity Score 14
Graphic Designer
pierrelastname's picture

EPICA? no way!!

pierrelastname
Activity Score 2869
Copywriter
Hadrons's picture

good

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture

nice

MicheleVirgilio
Activity Score 2617
JensH's picture

Photo good, idea not so good.

JensH
Activity Score 111
mbegley's picture

Completely disagree. In fact, I think you have it backwards.

The idea is spot-on. Sports fans - particularly hockey fans - evaluate a players value based on the measure of their performance vs their salary/cap-hit. Not only will this concept strike a chord with any hockey fan, its also capable of connecting with the casual sports fan.

The photo on the other hand is quite is strange. A players name on their back is not usually positioned below their number. Additionally, if the word 'overpaid' was the focus of the ad, it should be larger - more prevalent. Otherwise, there needs to be more labeling on other players in the picture.

I will say the "in-net" angle is great and captures the chaotic nature of the game.

mbegley
Activity Score 2
George Souza's picture

Overpaid. All you need is an opinion.

Good idea, but i think it didn't work. Needs some more elements.

George Souza
Activity Score 116
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