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Occupier/Liberator

Published/Aired: 
June 2007
 Occupier/Liberator

Description

Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars
Executive Creative Director: Eric Silver
Creative Directors: Ari Weiss
Copywriters: Ari Weiss
Art Directors: Jerome Marucci
Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars
Executive Creative Director: Eric Silver
Creative Directors: Ari Weiss
Copywriters: Ari Weiss
Art Directors: Jerome Marucci
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oshe's picture

Sorry i dont get it. The graphic its nice

··o.s.h.e··

oshe
Activity Score 852
Copywriter |

oshe.pb@hotmail.com

ivan's picture

It's an interactive billboard. You can vote what you think is the correct answer by SMS.

ivan
Creative Director at Ads of the World
roman-schwienbacher.com's picture

yes of course per sms, so they can earn some money to pay the war there are in !!!

roman-schwienba...
Activity Score 1021
Photographer
justpassingby's picture

OCCUPIER

justpassingby
Activity Score 1368
Other
ivan's picture

I would vote for both.

ivan
Creative Director at Ads of the World
Disco Munky's picture

OCCUBATOR!...?

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Joe_P's picture

This whole series is great. Very smart use of media and good choice of topics. Every topic shown is something that's going to generate discussion, prolong the amount of time people spend with the message and get the number of votes changing regularly on both sides. So people who've seen it, will look again and again to see how many more people agree with their opinion and how many disagree. Very nice.

Joe_P
Activity Score 27
Copywriter
Disco Munky's picture

These are very nice.

Using a constantly changing (kind of) billboard to talk about current events. Sweet.

This will probably have people tuning into BBC just to find out if they're really right or wrong depending on the numbers.

Very nice

9/10

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

velle's picture

yes, effing great. this is exactly the kind of work that SHOULD win awards

velle
Activity Score 1550
Copywriter
A. J. SMITH's picture

A really nice concept. Clever and effective.

OCCUPIER.

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2822
melocoton's picture

Great idea.

O C C U P I E R

melocoton
Activity Score 987
Art Director
edison500's picture

I think this is a much smarter use of an interactive billboard than say the Mini billboard which says "Hi Tom" when you drive by.

Its a pet peev of mine that the media is generally unaware that the Army and Marine Corp have changed their camouflage patterns, rendering this photo and many other images outdated.

edison500
Activity Score 16
Art Director
Spanky's picture

maybe the military had to use old uniforms. the new ones had holes in them.

Spanky
Activity Score 4899
Other
edison500's picture

Was that meant to be humor or was it serious? Because either way it fails.

edison500
Activity Score 16
Art Director
Spanky's picture

it's more satire than anything else. although your opinion of its success concerns me greatly. (that's sarcasm in case you have to ask.)

Spanky
Activity Score 4899
Other
A. J. SMITH's picture

Oh god that was a shit come back man.

A. J. SMITH
Activity Score 2822
A. J. SMITH's picture

Nasty.

Easy to joke about such stuff from a distance eh?

A. J. SMITH
Activity Score 2822
Spanky's picture

ah, so you're the internet tough guy. let me guess. i wouldn't say that to your face? that's cute.

Spanky
Activity Score 4899
Other
A. J. SMITH's picture

No you wouldn't, and you know it.

And I am cute. Thanks.

A. J. SMITH
Activity Score 2822
Spanky's picture

actually, i would. but you're still cute. flex for me, tough guy.

Spanky
Activity Score 4899
Other
A. J. SMITH's picture

You'd be flexing for me sweet cheeks, and you'd love it too.

A. J. SMITH
Activity Score 2822
Disco Munky's picture

Gaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaay!

Awesome!

We've all heard of the Hi-5 (it's awesome), allow me to introduce the Lo-2! think about it..........BOOM! you're right here with me.

Soak it in.

nice.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Spanky's picture

didn't mean to get in the way of your little love affair. carry on, you two.

Spanky
Activity Score 4899
Other
Disco Munky's picture

It's Friday and I don't care what any internet dweeb has to say. Nice come back though. Very "Saved by the bell"

Spanky...Screetch..never see you both in the same place at the same time eh...

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Spanky's picture

sorry, never seen it. but if you're any indication, i'm sure all the cool kids were watching it.

Spanky
Activity Score 4899
Other
A. J. SMITH's picture

ha ha ha.

Spank me, have you got a boner by any chance?

You know it.

;-O

A. J. SMITH
Activity Score 2822
Spanky's picture

not at the moment. but i'll be sure to think of you next time i do.

Spanky
Activity Score 4899
Other
A. J. SMITH's picture

I appreciate the interest Spank-Me, but... no. Please don't think of me whilst engorged. Thank you.

A. J. SMITH
Activity Score 2822
Disco Munky's picture

Hold your horses, let's see this phallus before discarding it.

Spank-me, if you want I'll take a peek at the beast, see if a wrestle is on the cards.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Disco Munky's picture

"ah, so you're the internet tough guy. let me guess. i wouldn't say that to your face? that's cute."

huh?

Sounds like you're the one who thinks he's the internet bad ass.

cute.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Cron187's picture

Fantastic work.

Cron187
Activity Score 553
Copywriter
pieter's picture

brilliant .. and I just voted

pieter
Activity Score 216
Art Director
firat's picture

Definitely great work.
always OCCUPIER!

firat
Activity Score 99
Art Director at McCann Erickson Istanbul |

http://www.elmaaltshift.com

eltipo128's picture

Brilliant Idea.

OCCUPIER.

eltipo128
Activity Score 18
Copywriter
ChuckNorris's picture

Great work Jamie!

ChuckNorris
Activity Score 834
Creative Director
SurrealEndeavor's picture

Fantastic campaign, really catches people's eye and gets them interacting with the brand. FANTASTIC idea.

SurrealEndeavor
Activity Score 56
Copywriter
addyhoch10's picture

very smart.
does anybody know what they charge you for sending your vote?

addyhoch10
Activity Score 2592
Art Director
pixelbomb1's picture

LIBERATOR. who wants Iraq anyways. look at Japan are we occupier? did we occupied Japan?, Germany?, Philippines?, Vietnam?.. come on people. Thank you! next time you see a soldier he's just like you and me.. flesh and blood.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

A. J. SMITH's picture

Oh yeah for sure.

Soldiers are just doing their jobs, its not their fault, its the people who sent them there, monkey boy and his sycophantic sidekick.

A. J. SMITH
Activity Score 2822
justpassingby's picture

"did we occupied Japan"
can you speak your own language?

justpassingby
Activity Score 1368
Other
Disco Munky's picture

what?

"look at Japan are we occupier?"

"did we occupied Japan?"

"Vietnam"? (You lost that one by the way- nice going.)

You making things said in you mouth bad time big?...come on people. Thank you?

(verbs make words, sentences make paragraphs- Jurrasic 5)

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

addyhoch10's picture

sorry pixel, i have to disagree.
1.) yes, the US occupied japan, germany, the philippines
2.) the US lost the war in nam so it was beyond question to occupy it.

i'd vote for both liberator and occupier (or for none of the two)

addyhoch10
Activity Score 2592
Art Director
Rog's picture

Speaks!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Joe76's picture

OCCUPIER

Joe76
Activity Score 762
Art Director
slim's picture

Finally, some outdoor that actually works as outdoor. Brilliant.

slim
Activity Score 1047
Copywriter
lubomirk's picture

i thought that bbc is info channel not the forum, huh

lubomirk
Activity Score 10
Copywriter
white_shadow's picture

awesome

white_shadow
Activity Score 108
electronic media student
dadada's picture

smart !
OCCUPIER

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Ω's picture

Brilliant

Ω
Activity Score 41
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